Market Introduction
The garment steamer market in SAM is segmented into Brazil, Argentina, and the rest of SAM. The increasing disposable income of consumers, growing urban population, and the rising middle-class population that can afford garment steamers in the region propel the demand for household appliances, including garment steamers. Moreover, the increasing usage of handheld or portable garment steamers due to their features such as quick and effective, safe for delicate fabrics, excellent for last-minute touch-ups and travel, lightweight and portable, and outperforming irons in terms of convenience propels the demand for garment steamers in SAM. Further, the increasing purchasing power in the developing countries of SAM and rising demand for automated, portable, and time-saving consumer electronic appliances are driving the growth of the garment steamers market in the region.
The ongoing COVID-19 pandemic is causing huge disruptions in the growth of various industries in SAM. The governments of various economies are taking possible steps to restrict the spread of the virus by announcing country-wide lockdown, which directly impacts the growth of industrial sectors. This may impact the demand for garment steamers in the region. In SAM, Brazil has the highest number of COVID-19 cases, followed by Ecuador, Chile, Peru, and Argentina. Containment measures in place in SAM countries are likely to reduce the activities of the manufacturing and service sectors for at least the next quarter of 2021.
Market Overview and Dynamics
The garment steamers market in SAM is expected to grow from US$ 16.96 million in 2021 to US$ 24.95 million by 2028; it is estimated to grow at a CAGR of 5.7% from 2021 to 2028. The rest of the SAM region includes countries such as Colombia, Ecuador, French Guiana, Guyana, Peru, and others. These countries are witnessing moderate growth in the garment steamers market. The rise in middle-class population, increased standard of living along with the demand for the convenient household appliance is propelling the demand for garment steamers in these countries.
Key Market Segments
SAM garment steamers market is segmented into product type, price range, tank type, distribution channel, and country. Based on product type, the SAM garment steamers market is segmented into handheld and upright. Upright segment held the largest market share in 2020. Based on price range, the SAM garment steamers market is segmented into less than US$ 20, US$ 20 to US$ 70, and more than US$ 70. More than US$ 70 segment held the largest market share in 2020. Based on tank type, the SAM garment steamers market is segmented into fixed and removable. Removable segment held the largest market share in 2020. Based on distribution channel, the SAM garment steamers market is segmented into supermarkets and hypermarkets, specialty stores, online retail, and others. The supermarkets and hypermarkets segment accounted for the largest market share in 2020. Based on country, the SAM garment steamers market is segmented into Brazil, Argentina, and rest of SAM. Brazil held the largest market share in 2020.
Major Sources and Companies Listed
A few major primary and secondary sources referred to for preparing this report on the garment steamers market in SAM are company websites, annual reports, financial reports, national government documents, and statistical database, among others. Major companies listed in the report are Conair LLC; Groupe SEB; Jiffy Steamer Company, LLC; Koninklijke Philips N.V.; Panasonic Corporation.
Reasons to buy report
- To understand the SAM garment steamers market landscape and identify market segments that are most likely to guarantee a strong return.
- Stay ahead of the race by comprehending the ever-changing competitive landscape for SAM garment steamers market.
- Efficiently plan M&A and partnership deals in SAM garment steamers market by identifying market segments with the most promising probable sales.
- Helps to take knowledgeable business decisions from perceptive and comprehensive analysis of market performance of various segment form SAM garment steamers market.
- Obtain market revenue forecast for market by various segments from 2021-2028 in SAM region.
SAM Garment Steamers Market Segmentation
SAM Garment Steamers Market - By Product Type
- Handheld
- Upright
SAM Garment Steamers Market - By Price Range
- Less than US$ 20
- US$ 20 to US$ 70
- More than US$ 70
SAM Garment Steamers Market - By Tank Type
- Fixed
- Removable
SAM Garment Steamers Market - By Distribution Channel
- Supermarkets and Hypermarkets
- Specialty Stores
- Online Retail
- Others
SAM Garment Steamers Market - By Country
- Brazil
- Argentina
- Rest of SAM
SAM Garment Steamers Market - Company Profiles
- Conair LLC
- Groupe SEB
- Jiffy Steamer Company, LLC
- Koninklijke Philips N.V.
- Panasonic Corporation
South America Garment Steamers Market Strategic Insights
South America Garment Steamers Market Report Highlights
| Report Attribute | Details |
| Market size in 2021 | US$ 16.96 Million |
| Market Size by 2028 | US$ 24.95 Million |
| CAGR (2021 - 2028) | 5.7% |
| Historical Data | 2019-2020 |
| Forecast period | 2022-2028 |
| Segments Covered |
By Product Type
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Regions and Countries Covered
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| South and Central America | Brazil, Argentina, Rest of South and Central America |
| Market leaders and key company profiles |
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South America Garment Steamers Market Country and Regional Insights
