Marktgröße und Prognose für Nachtwäsche in den USA (2021 – 2031), Bericht über regionale Anteile, Trends und Wachstumschancenanalyse: Nach Produkttyp (Oberteile, Unterteile, Overalls/Einteiler und Zweiteiler), Endverbraucher (Männer, Frauen und Kinder), Vertriebskanal (Supermärkte und Hypermärkte, Fachgeschäfte, Online-Einzelhandel und andere) und Region (Nordosten, Südwesten, Westen, Südosten und Mittlerer Westen)
In den letzten Jahren haben Kunden zunehmend damit begonnen, Nachtwäsche zu kaufen, insbesondere aus Luxusstoffen wie Seide. Die wachsende Nachfrage nach luxuriöser Nachtwäsche ermutigt wichtige Marktteilnehmer, Produkte herzustellen, die die Anforderungen der Zielgruppe erfüllen. Die Verschiebung des Verbraucherverhaltens hin zu Selbstpflegeroutine und Entspannungszeit trägt zum US-Nachtwäschemarkt bei. Darüber hinaus ist das Land eine der größten Volkswirtschaften und Modemärkte weltweit. Hersteller von Nachtwäsche ergreifen strategische Initiativen wie Produkteinführungen und Expansion, um den unterschiedlichen Kundenanforderungen gerecht zu werden. Im August 2023 ging Macy’s eine Partnerschaft mit Gap ein, um exklusive Nachtwäsche auf den Markt zu bringen, die in Supermärkten, auf Firmenwebsites und in E-Commerce-Mobil-Apps erhältlich war. Diese Nachtwäsche besteht aus bequemen und atmungsaktiven Stoffen und ist sowohl für Männer als auch für Frauen konzipiert.
Viele Menschen ziehen es vor, tagsüber Nachtwäsche zu tragen, was auch den Umsatz steigert. Der Modetrend rund um Nachtwäsche, dem Prominente und Influencer folgen, trägt weiter zum Marktwachstum im Land bei. Social-Media-Influencer und Prominente bringen in den USA auch ihre eigenen Marken für Nachtwäsche und Loungewear auf den Markt, um von der steigenden Nachfrage zu profitieren. So brachte beispielsweise Madeleine White, eine TikTok-Mode-Influencerin, im Mai 2024 eine Nachtwäschemarke mit dem Namen See You Tomorrow auf den Markt.
Allerdings kann das Vorhandensein gefälschter Produkte auf dem US-amerikanischen Nachtwäschemarkt dessen Wachstum und Entwicklung in den kommenden Jahren behindern. Das Vorhandensein gefälschter Nachtwäsche kann den Ruf einer Marke schädigen, wenn Kunden die minderwertige Qualität gefälschter Produkte mit den Originalprodukten in Verbindung bringen, was zu Umsatzeinbußen für das Unternehmen führt.
Darüber hinaus kann die steigende Nachfrage nach nachhaltigen Stoffen zur Gestaltung von Nachtwäsche das Wachstum des US-amerikanischen Nachtwäschemarktes positiv beeinflussen. Viele Verbraucher suchen zunehmend nach Produkten, die umweltfreundlich, ethisch einwandfrei und frei von Chemikalien sind. Nachhaltige Stoffe wie Bambus, Bio-Baumwolle, Tencel und recycelte Stoffe haben häufig einen geringeren CO2-Fußabdruck und reduzieren die Umweltverschmutzung im Vergleich zu herkömmlichen Stoffen erheblich. Da die Produktionsprozesse effizienter und kostengünstiger werden, werden nachhaltige Stoffe in den USA voraussichtlich zu einem Mainstream-Produkt. Die Nachtwäschehersteller des Landes konzentrieren sich auf die Verwendung nachhaltiger Stoffe, ohne dabei Kompromisse beim Stil einzugehen. Coyuchi bietet beispielsweise leichte Nachtwäsche-Sets mit farbenfrohen Blumenmotiven aus 100 % Fairtrade-zertifizierter Bio-Baumwolle an, die ein modisches Statement setzen und gleichzeitig Nachhaltigkeit gewährleisten.
Einige Akteure auf dem US-amerikanischen Nachtwäschemarkt sind unter anderem Lunya, Luemme Inc (Cosabella), EBERJEY, Boody, Desmond & Dempsey, Olivia Von Halle, COYUCHI, MATE the Label, Organic Basic, Wear Pact LLC und ASCENO. Akteure auf dem US-amerikanischen Nachtwäschemarkt konzentrieren sich darauf, innovative und gesunde Produkte zu erschwinglichen Preisen anzubieten, um die Kundennachfrage zu erfüllen.
Die Gesamtgröße des US-Nachtwäschemarktes wurde anhand von Primär- und Sekundärquellen ermittelt. Zu Beginn des Forschungsprozesses wurde eine umfassende Sekundärforschung unter Verwendung interner und externer Quellen durchgeführt, um qualitative und quantitative Informationen zum Markt zu erhalten. Außerdem wurden mehrere Primärinterviews mit Branchenteilnehmern durchgeführt, um die Daten zu validieren und mehr analytische Einblicke in das Thema zu gewinnen. Zu den Teilnehmern dieses Prozesses gehören Branchenexperten wie Vizepräsidenten, Geschäftsentwicklungsmanager, Marktintelligenzmanager und nationale Vertriebsmanager sowie externe Berater wie Bewertungsexperten, Forschungsanalysten und wichtige Meinungsführer, die auf den US-Nachtwäschemarkt spezialisiert sind.
TABLE OF CONTENTS
1. Introduction
1.1 The Insight Partners Research Report Guidance
1.2 Market Segmentation
2. Executive Summary
2.1 Key Market Insights
2.2 Market Attractiveness
3. Research Methodology
3.1 Secondary Research
3.2 Primary Research
3.2.1 Hypothesis formulation:
3.2.2 Macro-economic factor analysis:
3.2.3 Developing base number:
3.2.4 Data Triangulation:
3.2.5 Country level data:
4. US Sleepwear Market Landscape
4.1 Market Overview
4.2 Porters Five Forces Analysis
4.2.1 Bargaining Power of Suppliers
4.2.2 Bargaining Power of Buyers
4.2.3 Threat of New Entrants
4.2.4 Intensity of Competitive Rivalry
4.2.5 Threat of Substitutes
4.3 Ecosystem Analysis
4.3.1 Raw Material Suppliers
4.3.2 Sleepwear Manufacturers
4.3.3 Distributors/Suppliers
4.3.4 Distribution Channel
4.4 List of Vendors in Value Chain
5. US Sleepwear Market - Key Market Dynamics
5.1 US Sleepwear Market - Key Market Dynamics
5.2 Market Drivers
5.2.1 Rising Demand for Comfortable Clothing
5.2.2 Increasing Brand Endorsements by Celebrities and Social Media Influencers
5.3 Market Restraints
5.3.1 Presence of Counterfeit Clothes
5.4 Market Opportunities
5.4.1 Growing Sales through Online Channels
5.5 Future Trends
5.5.1 Adoption of Sustainable Fabrics in Sleepwear Production
5.6 Impact of Drivers and Restraints:
6. US Sleepwear Market Analysis
6.1 US Sleepwear Market Volume (Million Units), 2021-2031
6.2 US Sleepwear Market Volume Forecast and Analysis (Million Units)
6.3 US Sleepwear Market Revenue (US$ Million), 2021-2031
6.4 US Sleepwear Market Forecast and Analysis
7. US Sleepwear Market Volume and Revenue Analysis - by Product Type
7.1 Top Wear
7.1.1 Overview
7.1.2 Top Wear: US Sleepwear Market - Volume and Forecast to 2031 (Million Units)
7.1.3 Top Wear: US Sleepwear Market - Revenue and Forecast to 2031 (US$ Million)
7.2 Bottom Wear
7.2.1 Overview
7.2.2 Bottom Wear: US Sleepwear Market - Volume and Forecast to 2031 (Million Units)
7.2.3 Bottom Wear: US Sleepwear Market - Revenue and Forecast to 2031 (US$ Million)
7.3 Coveralls/One Piece
7.3.1 Overview
7.3.2 Coveralls/One Piece: US Sleepwear Market - Volume and Forecast to 2031 (Million Units)
7.3.3 Coveralls/One Piece: US Sleepwear Market - Revenue and Forecast to 2031 (US$ Million)
7.4 Co-ords
7.4.1 Overview
7.4.2 Co-ords: US Sleepwear Market - Volume and Forecast to 2031 (Million Units)
7.4.3 Co-ords: US Sleepwear Market - Revenue and Forecast to 2031 (US$ Million)
8. US Sleepwear Market Revenue Analysis - by End User
8.1 Men
8.1.1 Overview
8.1.2 Men: US Sleepwear Market - Revenue and Forecast to 2031 (US$ Million)
8.2 Women
8.2.1 Overview
8.2.2 Women: US Sleepwear Market - Revenue and Forecast to 2031 (US$ Million)
8.3 Kids
8.3.1 Overview
8.3.2 Kids: US Sleepwear Market - Revenue and Forecast to 2031 (US$ Million)
9. US Sleepwear Market Revenue Analysis - by Distribution Channel
9.1 Supermarkets and Hypermarkets
9.1.1 Overview
9.1.2 Supermarkets and Hypermarkets: US Sleepwear Market - Revenue and Forecast to 2031 (US$ Million)
9.2 Specialty Stores
9.2.1 Overview
9.2.2 Specialty Stores: US Sleepwear Market - Revenue and Forecast to 2031 (US$ Million)
9.3 Online Retail
9.3.1 Overview
9.3.2 Online Retail: US Sleepwear Market - Revenue and Forecast to 2031 (US$ Million)
9.4 Others
9.4.1 Overview
9.4.2 Others: US Sleepwear Market - Revenue and Forecast to 2031 (US$ Million)
10. US Sleepwear Market - Regional Analysis
10.1 US
10.1.1 US Sleepwear Market Breakdown by Region
10.1.2 US Sleepwear Market Revenue and Forecast and Analysis - by Region
10.1.2.1 US Sleepwear Market Volume and Forecast and Analysis - by Region
10.1.2.2 US Sleepwear Market Revenue and Forecast and Analysis -by Region
10.1.2.3 Northeast: US Sleepwear Market - Revenue and Forecast to 2031 (US$ Million)
10.1.2.3.1 Northeast: US Sleepwear Market Breakdown by Product Type
10.1.2.3.2 Northeast: US Sleepwear Market Breakdown by End User
10.1.2.3.3 Northeast: US Sleepwear Market Breakdown by Distribution Channel
10.1.2.4 Southwest: US Sleepwear Market - Revenue and Forecast to 2031 (US$ Million)
10.1.2.4.1 Southwest: US Sleepwear Market Breakdown by Product Type
10.1.2.4.2 Southwest: US Sleepwear Market Breakdown by End User
10.1.2.4.3 Southwest: US Sleepwear Market Breakdown by Distribution Channel
10.1.2.5 West: US Sleepwear Market - Revenue and Forecast to 2031 (US$ Million)
10.1.2.5.1 West: US Sleepwear Market Breakdown by Product Type
10.1.2.5.2 West: US Sleepwear Market Breakdown by End User
10.1.2.5.3 West: US Sleepwear Market Breakdown by Distribution Channel
10.1.2.6 Southeast: US Sleepwear Market - Revenue and Forecast to 2031 (US$ Million)
10.1.2.6.1 Southeast: US Sleepwear Market Breakdown by Product Type
10.1.2.6.2 Southeast: US Sleepwear Market Breakdown by End User
10.1.2.6.3 Southeast: US Sleepwear Market Breakdown by Distribution Channel
10.1.2.7 Midwest: US Sleepwear Market - Revenue and Forecast to 2031 (US$ Million)
10.1.2.7.1 Midwest: US Sleepwear Market Breakdown by Product Type
10.1.2.7.2 Midwest: US Sleepwear Market Breakdown by End User
10.1.2.7.3 Midwest: US Sleepwear Market Breakdown by Distribution Channel
11. Competitive Landscape
11.1 Heat Map Analysis
11.2 Company Positioning and Concentration
11.3 Company Market Share - 2023
12. Industry Landscape
12.1 Overview
12.2 Market Initiative
12.3 Product News & Company News
13. Company Profiles
13.1 Lunya
13.1.1 Facts
13.1.2 Business Description
13.1.3 Products and Services
13.1.4 Financial Overview
13.1.5 SWOT Analysis
13.1.6 Key Developments
13.2 Luemme Inc (Cosabella)
13.2.1 Key Facts
13.2.2 Business Description
13.2.3 Products and Services
13.2.4 Financial Overview
13.2.5 SWOT Analysis
13.2.6 Key Developments
13.3 EBERJEY
13.3.1 Key Facts
13.3.2 Business Description
13.3.3 Products and Services
13.3.4 Financial Overview
13.3.5 SWOT Analysis
13.3.6 Key Developments
13.4 Boody
13.4.1 Key Facts
13.4.2 Business Description
13.4.3 Products and Services
13.4.4 Financial Overview
13.4.5 SWOT Analysis
13.4.6 Key Developments
13.5 Desmond & Dempsey
13.5.1 Key Facts
13.5.2 Business Description
13.5.3 Products and Services
13.5.4 Financial Overview
13.5.5 SWOT Analysis
13.5.6 Key Developments
13.6 OLIVIA VON HALLE
13.6.1 Key Facts
13.6.2 Business Description
13.6.3 Products and Services
13.6.4 Financial Overview
13.6.5 SWOT Analysis
13.6.6 Key Developments
13.7 COYUCHI
13.7.1 Key Facts
13.7.2 Business Description
13.7.3 Products and Services
13.7.4 Financial Overview
13.7.5 SWOT Analysis
13.7.6 Key Developments
13.8 MATE the Label
13.8.1 Key Facts
13.8.2 Business Description
13.8.3 Products and Services
13.8.4 Financial Overview
13.8.5 SWOT Analysis
13.8.6 Key Developments
13.9 Organic Basic
13.9.1 Key Facts
13.9.2 Business Description
13.9.3 Products and Services
13.9.4 Financial Overview
13.9.5 SWOT Analysis
13.9.6 Key Developments
13.10 Wear Pact, LLC
13.10.1 Key Facts
13.10.2 Business Description
13.10.3 Products and Services
13.10.4 Financial Overview
13.10.5 SWOT Analysis
13.10.6 Key Developments
13.11 ASCENO
13.11.1 Key Facts
13.11.2 Business Description
13.11.3 Products and Services
13.11.4 Financial Overview
13.11.5 SWOT Analysis
13.11.6 Key Developments
14. Appendix
14.1 About The Insight Partners
LIST OF TABLES
Table 1. US Sleepwear Market Segmentation
Table 2. List of Vendors in Value Chain
Table 3. US Sleepwear Market - Volume and Forecast to 2031 (Million Units)
Table 4. US Sleepwear Market - Revenue and Forecast to 2031 (US$ Million)
Table 5. US Sleepwear Market - Volume and Forecast to 2031 (Million Units) - by Product Type
Table 6. US Sleepwear Market - Revenue and Forecast to 2031 (US$ Million) - by Product Type
Table 7. US Sleepwear Market - Revenue and Forecast to 2031 (US$ Million) - by End User
Table 8. US Sleepwear Market - Revenue and Forecast to 2031 (US$ Million) - by Distribution Channel
Table 9. US Sleepwear Market - Volume and Forecast to 2031 (Million Units) - by Region
Table 10. US Sleepwear Market - Revenue and Forecast to 2031 (US$ Million) - by Region
Table 11. Northeast: US Sleepwear Market -Volume and Forecast to 2031 (Million Units) - by Product Type
Table 12. Northeast: US Sleepwear Market - Revenue and Forecast to 2031 (US$ Million) - by Product Type
Table 13. Northeast: US Sleepwear Market - Revenue and Forecast to 2031 (US$ Million) - by End User
Table 14. Northeast: US Sleepwear Market - Revenue and Forecast to 2031 (US$ Million) - by Distribution Channel
Table 15. Southwest: US Sleepwear Market -Volume and Forecast to 2031 (Million Units) - by Product Type
Table 16. Southwest: US Sleepwear Market - Revenue and Forecast to 2031 (US$ Million) - by Product Type
Table 17. Southwest: US Sleepwear Market - Revenue and Forecast to 2031 (US$ Million) - by End User
Table 18. Southwest: US Sleepwear Market - Revenue and Forecast to 2031 (US$ Million) - by Distribution Channel
Table 19. West: US Sleepwear Market -Volume and Forecast to 2031 (Million Units) - by Product Type
Table 20. West: US Sleepwear Market - Revenue and Forecast to 2031 (US$ Million) - by Product Type
Table 21. West: US Sleepwear Market - Revenue and Forecast to 2031 (US$ Million) - by End User
Table 22. West: US Sleepwear Market - Revenue and Forecast to 2031 (US$ Million) - by Distribution Channel
Table 23. Southeast: US Sleepwear Market -Volume and Forecast to 2031 (Million Units) - by Product Type
Table 24. Southeast: US Sleepwear Market - Revenue and Forecast to 2031 (US$ Million) - by Product Type
Table 25. Southeast: US Sleepwear Market - Revenue and Forecast to 2031 (US$ Million) - by End User
Table 26. Southeast: US Sleepwear Market - Revenue and Forecast to 2031 (US$ Million) - by Distribution Channel
Table 27. Midwest: US Sleepwear Market -Volume and Forecast to 2031 (Million Units) - by Product Type
Table 28. Midwest: US Sleepwear Market - Revenue and Forecast to 2031 (US$ Million) - by Product Type
Table 29. Midwest: US Sleepwear Market - Revenue and Forecast to 2031 (US$ Million) - by End User
Table 30. Midwest: US Sleepwear Market - Revenue and Forecast to 2031 (US$ Million) - by Distribution Channel
Table 31. Company Market Share - 2023
LIST OF FIGURES
Figure 1. US Sleepwear Market Segmentation, by Geography
Figure 2. US Sleepwear Market?Porter's Five Forces Analysis
Figure 3. Ecosystem Analysis: US Sleepwear Market
Figure 4. Impact Analysis of Drivers and Restraints
Figure 5. US Sleepwear Market Volume (Million Units), 2021-2031
Figure 6. US Sleepwear Market Revenue (US$ Million), 2021-2031
Figure 7. US Sleepwear Market Share (%) - Product Type, 2023 and 2031
Figure 8. Top Wear: US Sleepwear Market - Volume and Forecast to 2031(Million Units)
Figure 9. Top Wear: US Sleepwear Market - Revenue and Forecast to 2031 (US$ Million)
Figure 10. Bottom Wear: US Sleepwear Market - Volume and Forecast to 2031(Million Units)
Figure 11. Bottom Wear: US Sleepwear Market - Revenue and Forecast to 2031 (US$ Million)
Figure 12. Coveralls/One Piece: US Sleepwear Market - Volume and Forecast to 2031(Million Units)
Figure 13. Coveralls/One Piece: US Sleepwear Market - Revenue and Forecast to 2031 (US$ Million)
Figure 14. Co-ords: US Sleepwear Market - Volume and Forecast to 2031(Million Units)
Figure 15. Co-ords: US Sleepwear Market - Revenue and Forecast to 2031 (US$ Million)
Figure 16. US Sleepwear Market Share (%) - End User, 2023 and 2031
Figure 17. Men: US Sleepwear Market - Revenue and Forecast to 2031 (US$ Million)
Figure 18. Women: US Sleepwear Market - Revenue and Forecast to 2031 (US$ Million)
Figure 19. Kids: US Sleepwear Market - Revenue and Forecast to 2031 (US$ Million)
Figure 20. US Sleepwear Market Share (%) - Distribution Channel, 2023 and 2031
Figure 21. Supermarkets and Hypermarkets: US Sleepwear Market - Revenue and Forecast to 2031 (US$ Million)
Figure 22. Specialty Stores: US Sleepwear Market - Revenue and Forecast to 2031 (US$ Million)
Figure 23. Online Retail: US Sleepwear Market - Revenue and Forecast to 2031 (US$ Million)
Figure 24. Others: US Sleepwear Market - Revenue and Forecast to 2031 (US$ Million)
Figure 25. US Sleepwear Market Breakdown by Key Regions, 2023 and 2031 (%)
Figure 26. Northeast: US Sleepwear Market - Revenue and Forecast to 2031 (US$ Million)
Figure 27. Southwest: US Sleepwear Market - Revenue and Forecast to 2031 (US$ Million)
Figure 28. West: US Sleepwear Market - Revenue and Forecast to 2031 (US$ Million)
Figure 29. Southeast: US Sleepwear Market - Revenue and Forecast to 2031 (US$ Million)
Figure 30. Midwest: US Sleepwear Market - Revenue and Forecast to 2031 (US$ Million)
Figure 31. Heat Map Analysis
Figure 32. Company Positioning and Concentration
- Lunya
- Luemme Inc (Cosabella)
- EBERJEY
- Boody
- Desmond & Dempsey
- Olivia Von Halle
- COYUCHI
- MATE the Label
- Organic Basic
- Wear Pact LLC
- ASCENO
- Highlights key business priorities in order to assist companies to realign their business strategies.
- The key findings and recommendations highlight crucial progressive industry trends in the US sleepwear market, thereby allowing players to develop effective long-term strategies.
- Develop/modify business expansion plans by using substantial growth offering developed and emerging markets.
- Scrutinize in-depth the market trends and outlook coupled with the factors driving the market, as well as those hindering it.
- Enhance the decision-making process by understanding the strategies that underpin commercial interest with respect to products, segmentation, and industry verticals.