The North America probiotic food products market size is projected to grow from US$ 12.04 billion in 2023 to US$ 19.69 billion by 2031; the market is expected to register a CAGR of 6.3% during 2023–2031.
Consumers are increasingly becoming aware of maintaining a healthy diet and proper gut health to support overall well-being. Many scientific studies highlight the importance of gut microbiota in immunity, digestion, and mental health. According to a survey conducted by the International Food Information Council (IFIC) in 2022, 66% of Americans were concerned about digestive health, with many seeking foods that can improve gut health. During the COVID-19 pandemic, there has been a sharp rise in the popularity of functional foods and dietary supplements, as people have been prioritizing their health and actively searching for healthy alternatives and fitness activities to prevent lifestyle-related illnesses. Moreover, preventive health also encompasses the management and prevention of chronic diseases such as diabetes and cardiovascular diseases, which are increasingly prevalent in North America. Therefore, consumers are increasingly purchasing functional foods, including probiotics, as they help mitigate the risks associated with these conditions. To keep up with the growing popularity of probiotic food products, several companies are launching a wide range of products. For instance, in May 2022, Danone North America introduced Activia+ Multi-Benefit probiotic yogurt drinks, containing live and active probiotics for gut health and vitamins C and D and zinc for immune system support.
Moreover, consumers in North America are increasingly skeptical of synthetic ingredients and processed foods, seeking natural alternatives for improving overall health and wellness. To meet the growing demand for organic and plant-based products, many companies are focused on introducing plant-based probiotic food products and expanding their existing product ranges. For instance, in August 2021, Pillars Yogurt launched Pillars Plant, an organic coconut probiotic yogurt, which is available in Wegmans and Central Market. Overall, as consumers become more informed about the benefits of maintaining gut health and preventing chronic and other diseases, as well as the increasing trend of plant-based and organic probiotic food products, the demand for probiotic food products continues to rise. Thus, rising awareness regarding preventive health among consumers fuels the North America probiotic food products market growth.
By type, the market is segmented into yogurt, kombucha, kefir, cheese, infant formula, and others. The kefir segment is expected to register the highest CAGR during the forecast period. Kefir offers a wide range of probiotic strains in terms of microbial diversity and health benefits. It is available in various flavors and forms, including traditional dairy-based and nondairy alternatives made from coconut, almond, and oat milk to cater to lactose-intolerant and vegan consumers. With its claimed benefits for digestive health, immune support, and overall well-being, kefir has become a popular choice as a probiotic food product, with consumers becoming more health-conscious and seeking functional foods.
Based on distribution channel, the market is segmented into supermarkets and hypermarkets, specialty stores, online retail, and others. Supermarkets and hypermarkets segment held a significant share in 2023. These stores offer attractive discounts, along with a pleasant customer experience and the advantage of multiple payment options. Supermarkets and hypermarkets focus on maximizing product sales to boost their profits. Key players operating in the North America probiotic food products market benefit from product visibility in higher-traffic areas and heavier footfall in these retail channels.
Danone SA; Lifeway Foods Inc.; KeVita, Inc.; Health-Ade LLC; Alexandre Family Farm; Suja Life, LLC.; Karma Culture LLC; Springfield Creamery Inc; Nature's Garden; and Sunsweet Growers Inc., are among the key players operating in the North America probiotic food products market.
The overall North America probiotic food products market size has been derived using primary and secondary sources. To begin the research process, exhaustive secondary research has been conducted using internal and external sources to obtain qualitative and quantitative information related to the market. Also, multiple primary interviews have been conducted with industry participants to validate the data and gain more analytical insights into the topic. The participants of this process include industry experts such as VPs; business development managers; market intelligence managers; national sales managers; and external consultants, including valuation experts, research analysts, and key opinion leaders, specializing in the North America probiotic food products market.
North America Probiotic Food Products Market Strategic Insights
North America Probiotic Food ProductsMarket Report Highlights
| Report Attribute | Details |
| Market size in 2023 | US$ 12.04 Billion |
| Market Size by 2031 | US$ 19.69 Billion |
| CAGR (2023 - 2031) | 6.3% |
| Historical Data | 2021-2022 |
| Forecast period | 2024-2031 |
| Segments Covered |
By Type
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Regions and Countries Covered
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| North America | US, Canada, Mexico |
| Market leaders and key company profiles |
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North America Probiotic Food Products Market Country and Regional Insights
