市场介绍
欧洲大陆由德国等多个发达国家和发展中国家妥协,法国、意大利、英国和俄罗斯。据欧盟委员会称,旅游业是欧洲最大的经济重要产业之一。人们越来越多地进行远足和徒步旅行活动,作为忙碌和休闲的休息。久坐的生活方式正在推动徒步旅行背包市场的需求。由于消费者转向实体和消费与户外休闲活动相关,徒步背包市场预计在预测期内将以指数速度增长。事实上,各大公司正在尝试新的营销策略,以在徒步旅行和销售的同时推广和销售他们的产品。旅游组织者为了迎合核心目标受众而对徒步装备行业来说是令人鼓舞的。此外,由于欧洲大多数国家处于封锁状态,消费者越来越多地寻求往往保持社交距离的户外活动,因此疫情增加了欧洲对户外活动的需求。此外,消费者已经采取了更健康的生活方式,现在愿意在与户外活动相关的设备和装备上花更多的钱。
在欧洲,目前是英国和俄罗斯,其次是法国、西班牙、意大利和德国是受 COVID-19 大流行影响最严重的国家。最初,其他成员国实施了严厉的措施和旅行限制,包括部分关闭边境,影响了产品的进出口。欧洲部分国家逐步解除封锁限制,将有利于各行业和物流运营的复苏,这将对徒步背包市场产生积极影响。旅行限制的提高促使人们徒步旅行和徒步旅行到附近的地方。与此同时,零售店以及超市和大卖场的开业将增加徒步旅行背包的供应量,从而对区域市场产生积极影响。
市场概况和动态
欧洲徒步背包市场预计将从2021年的7.0638亿美元增长到2021年的7.0638亿美元到2028年将达到9.9032亿;预计 2021 年至 2028 年复合年增长率为 4.9%。Flashpackging 或 poshpackging 是指预算较高的背包旅行。快闪背包客是富裕的背包客,在旅行期间拥有更多的可支配收入。他们为长途跋涉和豪华旅行预留了更高的预算。 Flashpackers 是高端或豪华徒步背包制造商的潜在客户目标,因为前者可以轻松选择具有先进功能的高价背包。根据 Condor Ferries ltd 引用的统计数据,千禧一代和年轻的 Z 世代占了快闪背包客的大多数,因为他们是支出最高的人。旅行时,每次旅行最多可花费 3,500 美元,或每天最多可花费 60 美元。根据联合国经济和社会事务部公布的数据,2020年,千禧一代约占全球人口的23%,即18亿千禧一代。而2019年,Z世代占世界人口的近32%据彭博社援引的数据。因此,由于闪存包装或时尚包装的上升趋势,徒步旅行背包市场预计将为旅行背包制造商带来利润丰厚的产品,尤其是豪华/优质背包。
主要细分市场
就容量而言,25-50升细分市场占2020年欧洲徒步旅行背包市场份额最大。从材质来看,尼龙细分市场在2020年欧洲徒步旅行背包市场占据最大份额。从分销渠道来看,专业材质2020年,商店细分市场在徒步背包市场中占有较大的市场份额。
主要来源及上市公司
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准备本欧洲徒步背包市场报告时参考的一些主要一手和二手来源是公司网站、年度报告、财务报告、国家政府文件和统计数据库,除其他外。报告中列出的主要公司有Arcteryx;多特运动有限公司;鱼鹰包装公司; Hyperlite 山地装备;花岗岩齿轮有限责任公司;万戈;和 Equip Outdoor Technologies UK LTD 等。
购买报告的理由
欧洲徒步背包市场 -按容量
欧洲徒步背包市场 –按
材质
欧洲徒步背包市场 –按国家/地区
欧洲徒步背包市场 –提及的公司
Strategic insights for Europe Trekking Rucksack involve closely monitoring industry trends, consumer behaviours, and competitor actions to identify opportunities for growth. By leveraging data analytics, businesses can anticipate market shifts and make informed decisions that align with evolving customer needs. Understanding these dynamics helps companies adjust their strategies proactively, enhance customer engagement, and strengthen their competitive edge. Building strong relationships with stakeholders and staying agile in response to changes ensures long-term success in any market.
Report Attribute | Details |
---|---|
Market size in 2021 | US$ 706.38 Million |
Market Size by 2028 | US$ 990.32 Million |
Global CAGR (2021 - 2028) | 4.9% |
Historical Data | 2019-2020 |
Forecast period | 2022-2028 |
Segments Covered |
By 容量
|
Regions and Countries Covered | 欧洲
|
Market leaders and key company profiles |
The regional scope of Europe Trekking Rucksack refers to the geographical area in which a business operates and competes. Understanding regional nuances, such as local consumer preferences, economic conditions, and regulatory environments, is crucial for tailoring strategies to specific markets. Businesses can expand their reach by identifying underserved regions or adapting their offerings to meet regional demands. A clear regional focus allows for more effective resource allocation, targeted marketing, and better positioning against local competitors, ultimately driving growth in those specific areas.
The Europe Trekking Rucksack Market is valued at US$ 706.38 Million in 2021, it is projected to reach US$ 990.32 Million by 2028.
As per our report Europe Trekking Rucksack Market, the market size is valued at US$ 706.38 Million in 2021, projecting it to reach US$ 990.32 Million by 2028. This translates to a CAGR of approximately 4.9% during the forecast period.
The Europe Trekking Rucksack Market report typically cover these key segments-
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The Europe Trekking Rucksack Market is populated by several key players, each contributing to its growth and innovation. Some of the major players include:
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