欧洲脱毛产品市场预测至 2028 年 - 按产品类型(面霜、蜡条、剃须刀和刀片、脱毛器等)、最终用户(男性和女性)和分销渠道(超市和大型超市、便利店、在线)进行区域分析零售业及其他)

Historic Data: 2020-2021   |   Base Year: 2022   |   Forecast Period: 2023-2028


No. of Pages: 125    |    Report Code: BMIRE00028888    |    Category: Consumer Goods

Europe Hair Removal Products Market

欧洲脱毛产品市场预计将从2022年的22.2438亿美元增长到2028年的29.4608亿美元。预计2022年至2028年复合年增长率为4.8%。

男士脱毛产品需求上升推动欧洲脱毛产品市场

个人脱毛产品促销活动的兴起已将客户的视角从沙龙造型转向家庭个人护理。此外,男性面部剃须和身体脱毛的频率高于女性。男性通常使用剃刀和刀片来去除或修剪面部毛发,并且更喜欢使用脱毛膏或喷雾来去除不需要的体毛。例如,2019年,Reckitt Benckiser Group plc推出了Veet男士脱毛膏系列,包括Veet Men Normal和Veet Men Sensitive。此外,各种公司向客户提供剃刀或脱毛套件订阅,其中,公司按照客户指定的定期间隔将脱毛套件送货上门。例如,Harry\'s、Dollar Shave Club 和 The Procter & 等公司。 Gamble 公司提供脱毛订阅盒。对理发器、电动剃须刀、剃须刀、刀片和脱毛膏等男士个人美容产品的需求增长正在推动脱毛产品市场的发展。

欧洲脱毛产品市场概览

欧洲脱毛产品市场大致分为德国、法国、意大利、英国、俄罗斯和欧洲其他地区。欧洲男性对干净剃须、修剪整齐的胡须和个人仪表的偏好预计将在未来几年为该地区的主要市场参与者创造利润丰厚的机会。此外,客户购买行为的变化和对豪华剃须产品的需求不断增长预计将在预测期内推动欧洲脱毛产品市场的增长。欧洲有几家老牌脱毛产品公司,包括Edwin Jagger、Wilde & Co.等。哈特、博林·韦伯、宝洁公司甘布尔公司和利洁时集团有限公司。制造商在欧洲推出脱毛产品,并辅以有效的营销活动,以提高产品知名度并扩大客户群。 2019年,宝洁公司Gamble 公司的品牌吉列在英国推出了奢侈品零售和美容类别的优质“吉列实验室”系列加热剃须刀。此外,2021年,BIC在欧洲市场推出了混合剃须刀——男士Hybrid 5 Flex和女士Click 3 Soleil——。欧洲各地创新产品的推出预计将在预测期内推动脱毛产品市场的增长。

 欧洲脱毛产品市场收入和预测2028 年(百万美元)

欧洲头发脱毛产品市场细分

欧洲脱毛产品市场分为类型、应用、个人护理和国家。

根据产品类型,欧洲脱毛产品市场分为脱毛膏、蜡条、剃须刀和刀片、脱毛器等。 2022 年,剃须刀和刀片细分市场在欧洲脱毛产品市场中占据较大份额。

根据最终用户,欧洲脱毛产品市场分为男性和妇女。 2022年,女性细分市场在欧洲脱毛产品市场中占据最大份额。

根据分销渠道,欧洲脱毛产品市场分为超市和大卖场,  ;便利店、网上零售等。 2022年,超市和大卖场占据了欧洲脱毛产品市场的最大份额。

根据国家/地区,欧洲脱毛产品市场分为德国、法国、意大利、英国、俄罗斯和欧洲其他国家。 2022 年,欧洲其他地区主导了欧洲脱毛产品市场份额。

America International Inc、Church & Co. Dwight Co Inc、Koninklijke Philips NV、Oriflame Holding AG、Reckitt Benckiser Group Pls 和宝洁公司。 Gamble Co 是欧洲脱毛产品市场上的一些领先公司。



Europe Hair Removal Products Strategic Insights

Strategic insights for Europe Hair Removal Products involve closely monitoring industry trends, consumer behaviours, and competitor actions to identify opportunities for growth. By leveraging data analytics, businesses can anticipate market shifts and make informed decisions that align with evolving customer needs. Understanding these dynamics helps companies adjust their strategies proactively, enhance customer engagement, and strengthen their competitive edge. Building strong relationships with stakeholders and staying agile in response to changes ensures long-term success in any market.

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Europe Hair Removal Products Report Scope

Report Attribute Details
Market size in 2022 US$ 2,224.38 Million
Market Size by 2028 US$ 2,946.08 Million
Global CAGR (2022 - 2028) 4.8%
Historical Data 2020-2021
Forecast period 2023-2028
Segments Covered By 产品类型
  • 乳霜
  • 脱毛蜡条
  • 剃须刀和刀片
  • 脱毛器
By 最终用户
  • 男性
  • 女性
By 分销渠道
  • 超市和大卖场
  • 便利店
  • 网上零售
Regions and Countries Covered 欧洲
  • 英国
  • 德国
  • 法国
  • 俄罗斯
  • 意大利
  • 欧洲其他地区
Market leaders and key company profiles
  • American International Inc
  • Church & Dwight Co Inc
  • Koninklijke Philips NV
  • Oriflame Holding AG
  • Reckitt Benckiser Group Plc
  • The Procter & Gamble Co
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    Europe Hair Removal Products Regional Insights

    The regional scope of Europe Hair Removal Products refers to the geographical area in which a business operates and competes. Understanding regional nuances, such as local consumer preferences, economic conditions, and regulatory environments, is crucial for tailoring strategies to specific markets. Businesses can expand their reach by identifying underserved regions or adapting their offerings to meet regional demands. A clear regional focus allows for more effective resource allocation, targeted marketing, and better positioning against local competitors, ultimately driving growth in those specific areas.

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    The List of Companies - Europe Hair Removal Products Market

    1. American International Inc          
    2. Church & Dwight Co Inc             
    3. Koninklijke Philips NV                  
    4. Oriflame Holding AG                    
    5. Reckitt Benckiser Group Plc      
    6. The Procter & Gamble Co           
    Frequently Asked Questions
    How big is the Europe Hair Removal Products Market?

    The Europe Hair Removal Products Market is valued at US$ 2,224.38 Million in 2022, it is projected to reach US$ 2,946.08 Million by 2028.

    What is the CAGR for Europe Hair Removal Products Market by (2022 - 2028)?

    As per our report Europe Hair Removal Products Market, the market size is valued at US$ 2,224.38 Million in 2022, projecting it to reach US$ 2,946.08 Million by 2028. This translates to a CAGR of approximately 4.8% during the forecast period.

    What segments are covered in this report?

    The Europe Hair Removal Products Market report typically cover these key segments-

  • 产品类型 (乳霜, 脱毛蜡条, 剃须刀和刀片, 脱毛器)
  • 最终用户 (男性, 女性)
  • 分销渠道 (超市和大卖场, 便利店, 网上零售)
  • What is the historic period, base year, and forecast period taken for Europe Hair Removal Products Market?

    The historic period, base year, and forecast period can vary slightly depending on the specific market research report. However, for the Europe Hair Removal Products Market report:

  • Historic Period : 2020-2021
  • Base Year : 2022
  • Forecast Period : 2023-2028
  • Who are the major players in Europe Hair Removal Products Market?

    The Europe Hair Removal Products Market is populated by several key players, each contributing to its growth and innovation. Some of the major players include:

  • American International Inc
  • Church & Dwight Co Inc
  • Koninklijke Philips NV
  • Oriflame Holding AG
  • Reckitt Benckiser Group Plc
  • The Procter & Gamble Co
  • Who should buy this report?

    The Europe Hair Removal Products Market report is valuable for diverse stakeholders, including:

    • Investors: Provides insights for investment decisions pertaining to market growth, companies, or industry insights. Helps assess market attractiveness and potential returns.
    • Industry Players: Offers competitive intelligence, market sizing, and trend analysis to inform strategic planning, product development, and sales strategies.
    • Suppliers and Manufacturers: Helps understand market demand for components, materials, and services related to concerned industry.
    • Researchers and Consultants: Provides data and analysis for academic research, consulting projects, and market studies.
    • Financial Institutions: Helps assess risks and opportunities associated with financing or investing in the concerned market.

    Essentially, anyone involved in or considering involvement in the Europe Hair Removal Products Market value chain can benefit from the information contained in a comprehensive market report.