حجم سوق ملابس النوم في الولايات المتحدة وتوقعاته (2021 - 2031)، وتغطية تقرير تحليل الحصة الإقليمية والاتجاه وفرصة النمو: حسب نوع المنتج (ملابس علوية، ملابس سفلية، مآزر/قطعة واحدة، وتنسيقات)، المستخدم النهائي (رجال، النساء والأطفال)، وقناة التوزيع (محلات السوبر ماركت ومحلات السوبر ماركت، والمتاجر المتخصصة، والبيع بالتجزئة عبر الإنترنت، وغيرها)، والمنطقة (الشمال الشرقي والجنوب الغربي والغرب والجنوب الشرقي والغرب الأوسط)
في السنوات القليلة الماضية، بدأ العملاء بشكل متزايد في شراء ملابس النوم، خاصة المصنوعة من الأقمشة الفاخرة مثل الحرير. يشجع الطلب المتزايد على ملابس النوم الفاخرة اللاعبين الرئيسيين في السوق على تصنيع منتجات تلبي متطلبات الجمهور المستهدف. يساهم التحول في سلوك المستهلك نحو روتين الرعاية الذاتية ووقت الاسترخاء في سوق ملابس النوم في الولايات المتحدة. علاوة على ذلك، تعد البلاد واحدة من أكبر الاقتصادات وأسواق الأزياء في جميع أنحاء العالم. يتخذ مصنعو ملابس النوم مبادرات استراتيجية مثل إطلاق المنتجات والتوسع لتلبية متطلبات العملاء المتنوعة. في أغسطس 2023، دخلت Macy\'s في شراكة مع Gap لإطلاق ملابس نوم حصرية، والتي كانت متاحة في محلات السوبر ماركت ومواقع الشركة وتطبيقات الهاتف المحمول للتجارة الإلكترونية. ملابس النوم هذه مصنوعة من أقمشة مريحة ومسامية مصممة لكل من الرجال والنساء.
يفضل العديد من الأشخاص ارتداء ملابس النوم أثناء النهار، مما يؤدي أيضًا إلى زيادة مبيعاتها. يساهم اتجاه الموضة المتعلق بملابس النوم، والذي يتبعه المشاهير وأصحاب النفوذ، في نمو السوق في البلاد. كما يطلق المشاهير والمشاهير على وسائل التواصل الاجتماعي علامات تجارية خاصة بهم لملابس النوم وملابس النوم في الولايات المتحدة للاستفادة من الطلب المتزايد. على سبيل المثال، في مايو 2024، أطلقت مادلين وايت، إحدى مؤثري الموضة في TikTok، علامة تجارية لملابس النوم بعنوان See You Tomorrow. ومع ذلك، فإن وجود المنتجات المقلدة في سوق ملابس النوم الأمريكية يمكن أن يعيق نموها وتطورها في السنوات القادمة. يمكن أن يؤدي وجود ملابس نوم مزيفة إلى الإضرار بسمعة العلامة التجارية في حالة قيام العملاء بربط الجودة الرديئة للمنتجات المقلدة بالمنتجات الأصلية، مما يؤدي إلى خسارة إيرادات الشركة. علاوة على ذلك، فإن الطلب المتزايد على الأقمشة المستدامة لتصميم ملابس النوم يمكن أن يؤثر بشكل إيجابي على نمو سوق ملابس النوم في الولايات المتحدة. يبحث العديد من المستهلكين بشكل متزايد عن منتجات صديقة للبيئة، ومن مصادر أخلاقية، وخالية من المواد الكيميائية. غالبًا ما تكون الأقمشة المستدامة مثل الخيزران والقطن العضوي واليوسل والأقمشة المعاد تدويرها ذات بصمة كربونية منخفضة وتقلل بشكل كبير من مستويات التلوث مقارنة بالأقمشة التقليدية. وبما أن عمليات الإنتاج أصبحت أكثر كفاءة وفعالية من حيث التكلفة، فمن المرجح أن تصبح الأقمشة المستدامة سلعة رئيسية في الولايات المتحدة. يركز مصنعو ملابس النوم في البلاد على استخدام الأقمشة المستدامة دون المساس بالأناقة. على سبيل المثال، تقدم Coyuchi ملابس نوم منسقة خفيفة الوزن، مع طبعات زخارف نباتية ملونة باستخدام القطن العضوي المعتمد بنسبة 100٪ من التجارة العادلة والذي يخلق بيانًا أنيقًا مع ضمان الاستدامة.
هناك عدد قليل من اللاعبين العاملين في سوق ملابس النوم في الولايات المتحدة ومن بينهم Lunya، وLuemme Inc (Cosabella)، وEBERJEY، وBoody، وDesmond & Dempsey، وOlivia Von Halle، وCOYUCHI، وMATE the Label، وOrganic Basic، وWear Pact LLC، و أسينو من بين أمور أخرى. يركز اللاعبون العاملون في سوق ملابس النوم في الولايات المتحدة على توفير منتجات مبتكرة وصحية بأسعار معقولة لتلبية طلب العملاء. تم استخلاص الحجم الإجمالي لسوق ملابس النوم في الولايات المتحدة باستخدام المصادر الأولية والثانوية. لبدء عملية البحث، تم إجراء بحث ثانوي شامل باستخدام مصادر داخلية وخارجية للحصول على معلومات نوعية وكمية تتعلق بالسوق. أيضًا، تم إجراء مقابلات أولية متعددة مع المشاركين في الصناعة للتحقق من صحة البيانات واكتساب المزيد من الأفكار التحليلية حول الموضوع. يشمل المشاركون في هذه العملية خبراء الصناعة مثل نواب الرئيس، ومديري تطوير الأعمال، ومديري معلومات السوق، ومديري المبيعات الوطنية - إلى جانب المستشارين الخارجيين مثل خبراء التقييم، ومحللي الأبحاث، وقادة الرأي الرئيسيين - المتخصصين في سوق ملابس النوم الأمريكية.
TABLE OF CONTENTS
1. Introduction
1.1 The Insight Partners Research Report Guidance
1.2 Market Segmentation
2. Executive Summary
2.1 Key Market Insights
2.2 Market Attractiveness
3. Research Methodology
3.1 Secondary Research
3.2 Primary Research
3.2.1 Hypothesis formulation:
3.2.2 Macro-economic factor analysis:
3.2.3 Developing base number:
3.2.4 Data Triangulation:
3.2.5 Country level data:
4. US Sleepwear Market Landscape
4.1 Market Overview
4.2 Porters Five Forces Analysis
4.2.1 Bargaining Power of Suppliers
4.2.2 Bargaining Power of Buyers
4.2.3 Threat of New Entrants
4.2.4 Intensity of Competitive Rivalry
4.2.5 Threat of Substitutes
4.3 Ecosystem Analysis
4.3.1 Raw Material Suppliers
4.3.2 Sleepwear Manufacturers
4.3.3 Distributors/Suppliers
4.3.4 Distribution Channel
4.4 List of Vendors in Value Chain
5. US Sleepwear Market - Key Market Dynamics
5.1 US Sleepwear Market - Key Market Dynamics
5.2 Market Drivers
5.2.1 Rising Demand for Comfortable Clothing
5.2.2 Increasing Brand Endorsements by Celebrities and Social Media Influencers
5.3 Market Restraints
5.3.1 Presence of Counterfeit Clothes
5.4 Market Opportunities
5.4.1 Growing Sales through Online Channels
5.5 Future Trends
5.5.1 Adoption of Sustainable Fabrics in Sleepwear Production
5.6 Impact of Drivers and Restraints:
6. US Sleepwear Market Analysis
6.1 US Sleepwear Market Volume (Million Units), 2021-2031
6.2 US Sleepwear Market Volume Forecast and Analysis (Million Units)
6.3 US Sleepwear Market Revenue (US$ Million), 2021-2031
6.4 US Sleepwear Market Forecast and Analysis
7. US Sleepwear Market Volume and Revenue Analysis - by Product Type
7.1 Top Wear
7.1.1 Overview
7.1.2 Top Wear: US Sleepwear Market - Volume and Forecast to 2031 (Million Units)
7.1.3 Top Wear: US Sleepwear Market - Revenue and Forecast to 2031 (US$ Million)
7.2 Bottom Wear
7.2.1 Overview
7.2.2 Bottom Wear: US Sleepwear Market - Volume and Forecast to 2031 (Million Units)
7.2.3 Bottom Wear: US Sleepwear Market - Revenue and Forecast to 2031 (US$ Million)
7.3 Coveralls/One Piece
7.3.1 Overview
7.3.2 Coveralls/One Piece: US Sleepwear Market - Volume and Forecast to 2031 (Million Units)
7.3.3 Coveralls/One Piece: US Sleepwear Market - Revenue and Forecast to 2031 (US$ Million)
7.4 Co-ords
7.4.1 Overview
7.4.2 Co-ords: US Sleepwear Market - Volume and Forecast to 2031 (Million Units)
7.4.3 Co-ords: US Sleepwear Market - Revenue and Forecast to 2031 (US$ Million)
8. US Sleepwear Market Revenue Analysis - by End User
8.1 Men
8.1.1 Overview
8.1.2 Men: US Sleepwear Market - Revenue and Forecast to 2031 (US$ Million)
8.2 Women
8.2.1 Overview
8.2.2 Women: US Sleepwear Market - Revenue and Forecast to 2031 (US$ Million)
8.3 Kids
8.3.1 Overview
8.3.2 Kids: US Sleepwear Market - Revenue and Forecast to 2031 (US$ Million)
9. US Sleepwear Market Revenue Analysis - by Distribution Channel
9.1 Supermarkets and Hypermarkets
9.1.1 Overview
9.1.2 Supermarkets and Hypermarkets: US Sleepwear Market - Revenue and Forecast to 2031 (US$ Million)
9.2 Specialty Stores
9.2.1 Overview
9.2.2 Specialty Stores: US Sleepwear Market - Revenue and Forecast to 2031 (US$ Million)
9.3 Online Retail
9.3.1 Overview
9.3.2 Online Retail: US Sleepwear Market - Revenue and Forecast to 2031 (US$ Million)
9.4 Others
9.4.1 Overview
9.4.2 Others: US Sleepwear Market - Revenue and Forecast to 2031 (US$ Million)
10. US Sleepwear Market - Regional Analysis
10.1 US
10.1.1 US Sleepwear Market Breakdown by Region
10.1.2 US Sleepwear Market Revenue and Forecast and Analysis - by Region
10.1.2.1 US Sleepwear Market Volume and Forecast and Analysis - by Region
10.1.2.2 US Sleepwear Market Revenue and Forecast and Analysis -by Region
10.1.2.3 Northeast: US Sleepwear Market - Revenue and Forecast to 2031 (US$ Million)
10.1.2.3.1 Northeast: US Sleepwear Market Breakdown by Product Type
10.1.2.3.2 Northeast: US Sleepwear Market Breakdown by End User
10.1.2.3.3 Northeast: US Sleepwear Market Breakdown by Distribution Channel
10.1.2.4 Southwest: US Sleepwear Market - Revenue and Forecast to 2031 (US$ Million)
10.1.2.4.1 Southwest: US Sleepwear Market Breakdown by Product Type
10.1.2.4.2 Southwest: US Sleepwear Market Breakdown by End User
10.1.2.4.3 Southwest: US Sleepwear Market Breakdown by Distribution Channel
10.1.2.5 West: US Sleepwear Market - Revenue and Forecast to 2031 (US$ Million)
10.1.2.5.1 West: US Sleepwear Market Breakdown by Product Type
10.1.2.5.2 West: US Sleepwear Market Breakdown by End User
10.1.2.5.3 West: US Sleepwear Market Breakdown by Distribution Channel
10.1.2.6 Southeast: US Sleepwear Market - Revenue and Forecast to 2031 (US$ Million)
10.1.2.6.1 Southeast: US Sleepwear Market Breakdown by Product Type
10.1.2.6.2 Southeast: US Sleepwear Market Breakdown by End User
10.1.2.6.3 Southeast: US Sleepwear Market Breakdown by Distribution Channel
10.1.2.7 Midwest: US Sleepwear Market - Revenue and Forecast to 2031 (US$ Million)
10.1.2.7.1 Midwest: US Sleepwear Market Breakdown by Product Type
10.1.2.7.2 Midwest: US Sleepwear Market Breakdown by End User
10.1.2.7.3 Midwest: US Sleepwear Market Breakdown by Distribution Channel
11. Competitive Landscape
11.1 Heat Map Analysis
11.2 Company Positioning and Concentration
11.3 Company Market Share - 2023
12. Industry Landscape
12.1 Overview
12.2 Market Initiative
12.3 Product News & Company News
13. Company Profiles
13.1 Lunya
13.1.1 Facts
13.1.2 Business Description
13.1.3 Products and Services
13.1.4 Financial Overview
13.1.5 SWOT Analysis
13.1.6 Key Developments
13.2 Luemme Inc (Cosabella)
13.2.1 Key Facts
13.2.2 Business Description
13.2.3 Products and Services
13.2.4 Financial Overview
13.2.5 SWOT Analysis
13.2.6 Key Developments
13.3 EBERJEY
13.3.1 Key Facts
13.3.2 Business Description
13.3.3 Products and Services
13.3.4 Financial Overview
13.3.5 SWOT Analysis
13.3.6 Key Developments
13.4 Boody
13.4.1 Key Facts
13.4.2 Business Description
13.4.3 Products and Services
13.4.4 Financial Overview
13.4.5 SWOT Analysis
13.4.6 Key Developments
13.5 Desmond & Dempsey
13.5.1 Key Facts
13.5.2 Business Description
13.5.3 Products and Services
13.5.4 Financial Overview
13.5.5 SWOT Analysis
13.5.6 Key Developments
13.6 OLIVIA VON HALLE
13.6.1 Key Facts
13.6.2 Business Description
13.6.3 Products and Services
13.6.4 Financial Overview
13.6.5 SWOT Analysis
13.6.6 Key Developments
13.7 COYUCHI
13.7.1 Key Facts
13.7.2 Business Description
13.7.3 Products and Services
13.7.4 Financial Overview
13.7.5 SWOT Analysis
13.7.6 Key Developments
13.8 MATE the Label
13.8.1 Key Facts
13.8.2 Business Description
13.8.3 Products and Services
13.8.4 Financial Overview
13.8.5 SWOT Analysis
13.8.6 Key Developments
13.9 Organic Basic
13.9.1 Key Facts
13.9.2 Business Description
13.9.3 Products and Services
13.9.4 Financial Overview
13.9.5 SWOT Analysis
13.9.6 Key Developments
13.10 Wear Pact, LLC
13.10.1 Key Facts
13.10.2 Business Description
13.10.3 Products and Services
13.10.4 Financial Overview
13.10.5 SWOT Analysis
13.10.6 Key Developments
13.11 ASCENO
13.11.1 Key Facts
13.11.2 Business Description
13.11.3 Products and Services
13.11.4 Financial Overview
13.11.5 SWOT Analysis
13.11.6 Key Developments
14. Appendix
14.1 About The Insight Partners
LIST OF TABLES
Table 1. US Sleepwear Market Segmentation
Table 2. List of Vendors in Value Chain
Table 3. US Sleepwear Market - Volume and Forecast to 2031 (Million Units)
Table 4. US Sleepwear Market - Revenue and Forecast to 2031 (US$ Million)
Table 5. US Sleepwear Market - Volume and Forecast to 2031 (Million Units) - by Product Type
Table 6. US Sleepwear Market - Revenue and Forecast to 2031 (US$ Million) - by Product Type
Table 7. US Sleepwear Market - Revenue and Forecast to 2031 (US$ Million) - by End User
Table 8. US Sleepwear Market - Revenue and Forecast to 2031 (US$ Million) - by Distribution Channel
Table 9. US Sleepwear Market - Volume and Forecast to 2031 (Million Units) - by Region
Table 10. US Sleepwear Market - Revenue and Forecast to 2031 (US$ Million) - by Region
Table 11. Northeast: US Sleepwear Market -Volume and Forecast to 2031 (Million Units) - by Product Type
Table 12. Northeast: US Sleepwear Market - Revenue and Forecast to 2031 (US$ Million) - by Product Type
Table 13. Northeast: US Sleepwear Market - Revenue and Forecast to 2031 (US$ Million) - by End User
Table 14. Northeast: US Sleepwear Market - Revenue and Forecast to 2031 (US$ Million) - by Distribution Channel
Table 15. Southwest: US Sleepwear Market -Volume and Forecast to 2031 (Million Units) - by Product Type
Table 16. Southwest: US Sleepwear Market - Revenue and Forecast to 2031 (US$ Million) - by Product Type
Table 17. Southwest: US Sleepwear Market - Revenue and Forecast to 2031 (US$ Million) - by End User
Table 18. Southwest: US Sleepwear Market - Revenue and Forecast to 2031 (US$ Million) - by Distribution Channel
Table 19. West: US Sleepwear Market -Volume and Forecast to 2031 (Million Units) - by Product Type
Table 20. West: US Sleepwear Market - Revenue and Forecast to 2031 (US$ Million) - by Product Type
Table 21. West: US Sleepwear Market - Revenue and Forecast to 2031 (US$ Million) - by End User
Table 22. West: US Sleepwear Market - Revenue and Forecast to 2031 (US$ Million) - by Distribution Channel
Table 23. Southeast: US Sleepwear Market -Volume and Forecast to 2031 (Million Units) - by Product Type
Table 24. Southeast: US Sleepwear Market - Revenue and Forecast to 2031 (US$ Million) - by Product Type
Table 25. Southeast: US Sleepwear Market - Revenue and Forecast to 2031 (US$ Million) - by End User
Table 26. Southeast: US Sleepwear Market - Revenue and Forecast to 2031 (US$ Million) - by Distribution Channel
Table 27. Midwest: US Sleepwear Market -Volume and Forecast to 2031 (Million Units) - by Product Type
Table 28. Midwest: US Sleepwear Market - Revenue and Forecast to 2031 (US$ Million) - by Product Type
Table 29. Midwest: US Sleepwear Market - Revenue and Forecast to 2031 (US$ Million) - by End User
Table 30. Midwest: US Sleepwear Market - Revenue and Forecast to 2031 (US$ Million) - by Distribution Channel
Table 31. Company Market Share - 2023
LIST OF FIGURES
Figure 1. US Sleepwear Market Segmentation, by Geography
Figure 2. US Sleepwear Market?Porter's Five Forces Analysis
Figure 3. Ecosystem Analysis: US Sleepwear Market
Figure 4. Impact Analysis of Drivers and Restraints
Figure 5. US Sleepwear Market Volume (Million Units), 2021-2031
Figure 6. US Sleepwear Market Revenue (US$ Million), 2021-2031
Figure 7. US Sleepwear Market Share (%) - Product Type, 2023 and 2031
Figure 8. Top Wear: US Sleepwear Market - Volume and Forecast to 2031(Million Units)
Figure 9. Top Wear: US Sleepwear Market - Revenue and Forecast to 2031 (US$ Million)
Figure 10. Bottom Wear: US Sleepwear Market - Volume and Forecast to 2031(Million Units)
Figure 11. Bottom Wear: US Sleepwear Market - Revenue and Forecast to 2031 (US$ Million)
Figure 12. Coveralls/One Piece: US Sleepwear Market - Volume and Forecast to 2031(Million Units)
Figure 13. Coveralls/One Piece: US Sleepwear Market - Revenue and Forecast to 2031 (US$ Million)
Figure 14. Co-ords: US Sleepwear Market - Volume and Forecast to 2031(Million Units)
Figure 15. Co-ords: US Sleepwear Market - Revenue and Forecast to 2031 (US$ Million)
Figure 16. US Sleepwear Market Share (%) - End User, 2023 and 2031
Figure 17. Men: US Sleepwear Market - Revenue and Forecast to 2031 (US$ Million)
Figure 18. Women: US Sleepwear Market - Revenue and Forecast to 2031 (US$ Million)
Figure 19. Kids: US Sleepwear Market - Revenue and Forecast to 2031 (US$ Million)
Figure 20. US Sleepwear Market Share (%) - Distribution Channel, 2023 and 2031
Figure 21. Supermarkets and Hypermarkets: US Sleepwear Market - Revenue and Forecast to 2031 (US$ Million)
Figure 22. Specialty Stores: US Sleepwear Market - Revenue and Forecast to 2031 (US$ Million)
Figure 23. Online Retail: US Sleepwear Market - Revenue and Forecast to 2031 (US$ Million)
Figure 24. Others: US Sleepwear Market - Revenue and Forecast to 2031 (US$ Million)
Figure 25. US Sleepwear Market Breakdown by Key Regions, 2023 and 2031 (%)
Figure 26. Northeast: US Sleepwear Market - Revenue and Forecast to 2031 (US$ Million)
Figure 27. Southwest: US Sleepwear Market - Revenue and Forecast to 2031 (US$ Million)
Figure 28. West: US Sleepwear Market - Revenue and Forecast to 2031 (US$ Million)
Figure 29. Southeast: US Sleepwear Market - Revenue and Forecast to 2031 (US$ Million)
Figure 30. Midwest: US Sleepwear Market - Revenue and Forecast to 2031 (US$ Million)
Figure 31. Heat Map Analysis
Figure 32. Company Positioning and Concentration
- Lunya
- Luemme Inc (Cosabella)
- EBERJEY
- Boody
- Desmond & Dempsey
- Olivia Von Halle
- COYUCHI
- MATE the Label
- Organic Basic
- Wear Pact LLC
- ASCENO
- Highlights key business priorities in order to assist companies to realign their business strategies.
- The key findings and recommendations highlight crucial progressive industry trends in the US sleepwear market, thereby allowing players to develop effective long-term strategies.
- Develop/modify business expansion plans by using substantial growth offering developed and emerging markets.
- Scrutinize in-depth the market trends and outlook coupled with the factors driving the market, as well as those hindering it.
- Enhance the decision-making process by understanding the strategies that underpin commercial interest with respect to products, segmentation, and industry verticals.