Report : South & Central America Frozen Potato Market Forecast to 2030 - Regional Analysis - by Product Type (French Fries, Hash Brown, Shaped, Mashed, Battered/Cooked, Topped/Stuffed, and Others) and End-User (Residential and Commercial)
At 4.0% CAGR, the South & Central America Frozen Potato Market is speculated to be worth US$ 7,299.25 million by 2030 says Business Market Insights
According to Business Market Insights research, the South & Central America frozen potato market was valued at US$ 5,532.67 million in 2023 and is expected to reach US$ 7,299.25 million by 2030 registering a CAGR of 4.0% from 2023 to 2030. Expansion of quick service restaurants (QSRS) and rising demand for convenience food are the critical factors attributed to the South & Central America frozen potato market expansion.
Fast-food and quick-service restaurants have now become the need of the hour for consumers. Due to the fast-paced lifestyle, people are increasingly prioritizing convenience. Moreover, due to the rising number of dual-income families and single-person households, people don’t get enough time to focus on their personal lives. Therefore, they are seeking products that offer them convenience and help save their time and effort. Fast food restaurants and quick service restaurants (QSRs) offer mass-produced products in no time offering huge convenience to the consumers. These restaurants are becoming popular because they offer a variety of food in very less time and at affordable prices. Consumers now want convenience and quick service with their food. Quick-service restaurants cater to the need of the consumers as they offer sit and dine, along with numerous services such as drive-thru, takeout, and home delivery, which suits the modern lifestyle of the consumers. Due to the growth and expansion of these quick-service restaurants or QSRs, the demand for frozen potatoes has also increased. Products like frozen French fries, hash browns, and shaped and stuffed/topped potatoes are mostly demanded by the QSRs because frozen potato requires less preparation time and is easy to use. This helps the QSRs to provide the consumers with their food quickly, which is the main strength of the quick-service restaurants.
On the contrary, increasing preference for fresh and natural products hampers the South & Central America frozen potato market.
Based on product type, the South & Central America frozen potato market is segmented into French fries, hash brown, shaped, mashed, battered/cooked, topped/stuffed, and others. The French fries segment held 64.7% share of South & Central America frozen potato market in 2023, amassing US$ 3,577.30 million. It is projected to garner US$ 4,789.21 million by 2030 to expand at 4.3% CAGR during 2023–2030.
Based on end-user, the South & Central America frozen potato market is divided into residential and commercial. The commercial segment held 72.5% share of South & Central America frozen potato market in 2023, amassing US$ 3,885.40 million. It is projected to garner US$ 5,325.27 million by 2030 to expand at 4.1% CAGR during 2023–2030.
Based on country, the South & Central America frozen potato market is segmented into Brazil, Argentina, and the Rest of South & Central America. Our regional analysis states that the Rest of South & Central America captured 46.7% share of South & Central America frozen potato market in 2023. It was assessed at US$ 2,583.20 million in 2023 and is likely to hit US$ 3,339.41 million by 2030 exhibiting a CAGR of 3.7% during 2023–2030.
Key players operating in the South & Central America frozen potato market are Agristo NV, Aviko B.V., Bart’s Potato Company, Farm Frites International B.V., Greenyard, J.R. Simplot Company, Kipco Damaco NV, Lamb Weston Holdings Inc, Mccain, and The Kraft Heinz Co, among others.
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