Report : North America Nutritional Bars Market Forecast to 2028 – COVID-19 Impact and Regional Analysis – by Type (Protein Bars, High-Fiber Bars, and Others), by Category (Conventional, Gluten-Free), by Distribution Channel (Supermarkets & Hypermarkets, Convenience Stores, Online Retail, and Others)
At 4.6% CAGR, the North America Nutritional Bars Market is speculated to be worth US$ 2,881.06 million by 2028, says Business Market Insights
According to Business Market Insights’ research, the North America nutritional bars market was valued at US$ 2,200.46 million in 2022 and is expected to reach US$ 2,881.06 million by 2028, registering a CAGR of 4.6% from 2022 to 2028. Growing preference for healthy snacking among millennials and product developments and launches by nutritional bars manufacturers are the critical factors attributed to the North America nutritional bars market expansion.
The millennial generation values health and focuses on managing their body weight to live a healthy lifestyle. They believe in eating right, exercising, and taking a proper diet. Additionally, social media intensifies their desire to appear healthy and vibrant. The growing number of fitness centers, health clubs, and gymnasiums is triggering the demand for healthy snacking products among millennials. Healthy snacking helps fulfill the body's need for proper nutrition. Nutritional bars are considered a suitable healthy snacking option as they contain proteins, omega-3 fatty acids, and fibers in high quantities. They are considered a healthier alternative to other bars due to their low sugar and additive content. These properties of nutritional bars assist in muscle repair by improving protein levels in the body, enhancing overall body performance, boosting metabolism, and lowering glucose and saturated fat levels before and after a workout. These products come in convenient packaging. In addition to proteins, these bars include daily essentials such as vitamins and immunity boosters that help fulfill the body's nutrient requirement, and aid muscle development and recovery. Nutritional bars support an active lifestyle and aid the diet regime. Millennials are generally aware of the nutrition need of their bodies, and nutritional bars provide a healthy option to fulfill those needs in their busy schedules. With hectic work schedules and changing lifestyles, the dependence of millennials on healthy snacking has increased.
On the contrary, availability of substitutes hurdles the growth of North America nutritional bars market.
Based on type, the North America nutritional bars market is segmented into protein bars, high-fiber bars, and others. The protein bars segment held 70.5% share of North America nutritional bars market in 2022, amassing US$ 1,550.51 million. It is projected to garner US$ 2,033.40 million by 2028 to expand at 4.6% CAGR during 2022–2028.
Based on category, the North America nutritional bars market is bifurcated into conventional, gluten-free. The conventional segment held 71.7% share of North America nutritional bars market in 2022, amassing US$ 1,578.42 million. It is projected to garner US$ 2,049.38 million by 2028 to expand at 4.4% CAGR during 2022–2028.
Based on distribution channel, the North America nutritional bars market is segmented into supermarkets & hypermarkets, convenience stores, online retail, and others. The supermarkets & hypermarkets segment held 39.3% share of North America nutritional bars market in 2022, amassing US$ 864.96 million. It is projected to garner US$ 1,117.28 million by 2028 to expand at 4.4% CAGR during 2022–2028.
Based on country, the North America nutritional bars market has been categorized into the US, Canada, and Mexico. Our regional analysis states that the US captured 74.8% share of North America nutritional bars market in 2022. It was assessed at US$ 1,646.40 million in 2022 and is likely to hit US$ 2,143.21 million by 2028, exhibiting a CAGR of 4.5% during the forecast period.
Key players profiles in the North America nutritional bars market report are Clif Bar & Co; General Mills Inc; Kind LLC; Mars Inc; Perfect Bar LLC; Premier Nutrition Co LLC; Rise Bar Inc; The Kellogg Co; The Quaker Oats Co; and The Simply Good Foods Co, among others.
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