Report : Middle East & Africa Frozen Potato Market Forecast to 2030 - Regional Analysis - by Product Type (French Fries, Hash Brown, Shaped, Mashed, Battered/Cooked, Topped/Stuffed, and Others) and End-User (Residential and Commercial)
At 3.5% CAGR, the Middle East & Africa Frozen Potato Market is speculated to be worth US$ 5,150.23 million by 2030 says Business Market Insights
According to Business Market Insights research, the Middle East & Africa frozen potato market was valued at US$ 4,037.27 million in 2023 and is expected to reach US$ 5,150.23 million by 2030 registering a CAGR of 3.5% from 2023 to 2030. Expansion of quick service restaurants (QSRS) and rising demand for convenience food are the critical factors attributed to the Middle East & Africa frozen potato market expansion.
The cold chain, which consists of pre-cooling, refrigerated storage, and refrigerated transport, is one of the pillars of the postharvest handling chain. It is regarded as the backbone of any postharvest industry (developed or developing) and an essential set of technologies for reducing food losses. In addition, cold chain logistics have proven to be a critical necessity for any country seeking to enhance its frozen food market share. Cold chain infrastructure has increased significantly in recent years. For instance, according to the International Institute of Refrigeration (IIR) and the Global Cold Chain Alliance (GCCA) report, the total capacity of refrigerated warehouses globally increased to 719 million cubic meters in 2020 which is 16.7% greater than the capacity reported in 2018. In addition, the expansion of cold chain capacity in emerging countries differs for each country. The expansion of cold chain capacity in emerging countries varies for each country. Further, major market service providers are constantly improving their technologies to stay ahead of the competition and maintain efficiency, integrity, and safety across the region. For instance, vendors have implemented Hazard Analysis and Critical Control Points (HACCP) and RFID technology to improve efficiency with smaller shipments. In addition, they are expanding their multi-compartment refrigerated vehicle fleets to provide additional services to consumers.
Thus, advancements in cold chain infrastructure are emerging as a lucrative opportunity for the Middle East & Africa frozen potato market players.
On the contrary, increasing preference for fresh and natural products hampers the Middle East & Africa frozen potato market.
Based on product type, the Middle East & Africa frozen potato market is segmented into French fries, hash brown, shaped, mashed, battered/cooked, topped/stuffed, and others. The French fries segment held 44.5% share of Middle East & Africa frozen potato market in 2023, amassing US$ 1,797.44 million. It is projected to garner US$ 2,351.94 million by 2030 to expand at 3.9% CAGR during 2023–2030.
Based on end-user, the Middle East & Africa frozen potato market is divided into residential and commercial. The commercial segment held 65.5% share of Middle East & Africa frozen potato market in 2023, amassing US$ 2,643.82 million. It is projected to garner US$ 3,397.92 million by 2030 to expand at 3.6% CAGR during 2023–2030.
Based on country, the Middle East & Africa frozen potato market is segmented into South Africa, Saudi Arabia, the UAE, Iran, and the Rest of Middle East & Africa. Our regional analysis states that the Rest of Middle East & Africa captured 41.2% share of Middle East & Africa frozen potato market in 2023. It was assessed at US$ 1,664.57 million in 2023 and is likely to hit US$ 2,066.79 million by 2030 exhibiting a CAGR of 3.1% during 2023–2030.
Key players operating in the Middle East & Africa frozen potato market are Agristo NV, Aviko B.V., Bart’s Potato Company, Farm Frites International B.V., Greenyard, J.R. Simplot Company, Kipco Damaco NV, Mccain, and The Kraft Heinz Co, among others.
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