Report : Europe Frozen Potato Market Forecast to 2030 - Regional Analysis - by Product Type (French Fries, Hash Brown, Shaped, Mashed, Battered/Cooked, Topped/Stuffed, and Others) and End-User (Residential and Commercial)

At 4.3% CAGR, the Europe Frozen Potato Market is speculated to be worth US$ 26,955.36 million by 2030 says Business Market Insights

According to Business Market Insights research, the Europe frozen potato market was valued at US$ 20,012.83 million in 2023 and is expected to reach US$ 26,955.36 million by 2030 registering a CAGR of 4.3% from 2023 to 2030. Expansion of quick service restaurants (QSRS) and rising demand for convenience food are the critical factors attributed to the Europe frozen potato market expansion.

The frozen potato industry has started to use innovative and advanced technologies to provide better quality to consumers. Manufacturers are increasingly using advanced refrigeration techniques in the frozen potato industry. Many of these innovative technologies are in the development stage and require high capital. Some of these technologies provide energy saving, while some provide high-quality advantages. Thus, the use of these technologies will help the manufacturers as well as the consumers and can be a win-win situation for both. Other innovative freezing technologies such as hydro-fluidization and impingement are also emerging at a rapid pace in the market. The manufacturers believe that fast freezing without the formation of small ice crystals offer quality advantages to frozen potato products. Thus, this is becoming a driving trend in the Europe frozen potato market.

On the contrary, increasing preference for fresh and natural products hampers the Europe frozen potato market.  

Based on product type, the Europe frozen potato market is segmented into French fries, hash brown, shaped, mashed, battered/cooked, topped/stuffed, and others. The French fries segment held 64.0% share of Europe frozen potato market in 2023, amassing US$ 12,804.29 million. It is projected to garner US$ 17,542.80 million by 2030 to expand at 4.6% CAGR during 2023–2030.

Based on end-user, the Europe frozen potato market is divided into residential and commercial. The commercial segment held 75.6% share of Europe frozen potato market in 2023, amassing US$ 15,131.22 million. It is projected to garner US$ 20,520.47 million by 2030 to expand at 4.4% CAGR during 2023–2030.

Based on country, the Europe frozen potato market is segmented into Germany, the UK, France, Italy, Spain, Russia, Netherlands, and the Rest of Europe. Our regional analysis states that the Rest of Europe captured 36.8% share of Europe frozen potato market in 2023. It was assessed at US$ 7,370.07 million in 2023 and is likely to hit US$ 10,005.83 million by 2030 exhibiting a CAGR of 4.5% during 2023–2030.      

Key players operating in the Europe frozen potato market are Agristo NV, Aviko B.V., Bart’s Potato Company, Farm Frites International B.V., Greenyard, J.R. Simplot Company, Kipco Damaco NV, Lamb Weston Holdings Inc, Mccain, and The Kraft Heinz Co, among others.

  • In 2022, Lamb Weston Holdings, Inc. entered into an agreement to purchase the remaining equity interests in its European joint venture Meijer Frozen Foods.

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