Report : Europe Authentication and Brand Protection Market Forecast to 2030 – Regional Analysis – by Component (Overt, Covert, Forensic, and Digital), Technology (Security Printing & Tamper Proof Labels, Security Inks & Coatings, OVDS and Holograms, Unique Codes, Bar Codes, RFID, Authentication ICs, and Others), and Application (Consumer Electronics, Automotive, Medical, Chemical, Food & Beverage, Tobacco, and Others)
At 7.8% CAGR, the Europe Authentication and Brand Protection Market is Speculated to be worth US$ 1,815.66 million by 2030, says Business Market Insights
According to Business Market Insights’ research, the Europe authentication and brand protection market was valued at US$ 997.75 million in 2022 and is expected to reach US$ 1,815.66 million by 2030, registering a CAGR of 7.8% from 2022 to 2030. Accentuating demand for genuine products, growing concerns over duplicate consumer electronics products and automotive components and focus of governments on implementation of stringent anti-counterfeiting regulations are the critical factors attributed to the Europe authentication and brand protection market expansion.
The authentication and brand protection market is highly fragmented with the presence of numerous players. Also, many of the players are offering fractional solutions in the market. Therefore, the demand for end-to-end holistic solutions providing a combination of systems that can effectively authenticate, track & trace, and serve is rising. The increasing use of mobile apps for scanning codes also creates immense growth opportunities in the overall market. Companies are also providing end-to-end online solutions to monitor intellectual property violations, including patent and design violations and trademark or brand infringements. For instance, Amazon launched the Anti-Counterfeiting Exchange (ACX), an initiative to tackle counterfeit goods on the Amazon platform, in April 2023. Using a third-party database, ACX permits retail stores and Amazon marketplace sellers to track and label counterfeit products. In August 2022, Giesecke + Devrient (G+D) developed a new authentication solution to tackle issues such as counterfeiting, and product and brand piracy.
In developing economies, the timely identification of counterfeit violations proves to be helpful due to the presence of more unorganized sectors. Authentix is another company offering brand protection technology to authenticate products while protecting high-value brands and consumers' health. Honeywell International, Infineon Technologies, Data Dot Technology Ltd, and AlpVision are also providing integrated solutions and increasing the market for authentication and brand protection market.
On the contrary, counterfeiting of authentication labelling hurdles the growth of Europe authentication and brand protection market.
Based on component, the Europe authentication and brand protection market is categorized into overt, covert, forensic, and digital. The overt segment held 40.4% market share in 2022, amassing US$ 403.21 million. It is projected to garner US$ 660.22 million by 2030 to expand at 6.4% CAGR during 2022–2030.
Based on technology, the Europe authentication and brand protection market is categorized into security printing & tamper proof labels, security inks & coatings, OVDS and holograms, unique codes, bar codes, RFID, authentication ICS, and others. The bar codes segment held 31.3% share of Europe authentication and brand protection market in 2022, amassing US$ 311.82 million. It is projected to garner US$ 497.00 million by 2030 to expand at 6.0% CAGR during 2022–2030.
Based on application, the Europe authentication and brand protection market is categorized into consumer electronics, automotive, medical, chemical, food & beverage, tobacco, and others. The food & beverage segment held 29.7% share of Europe authentication and brand protection market in 2022, amassing US$ 296.35 million. It is projected to garner US$ 472.12 million by 2030 to expand at 6.0% CAGR during 2022–2030.
Based on country, the Europe authentication and brand protection market has been categorized into Germany, the UK, France, Italy, Russia, and the Rest of Europe. Our regional analysis states that the Rest of Europe captured 29.7% share of Europe authentication and brand protection market in 2022. It was assessed at US$ 296.69 million in 2022 and is likely to hit US$ 470.33 million by 2030, exhibiting a CAGR of 5.9% during 2022–2030.
Key players operating in the Europe authentication and brand protection market are 3M Co, Alpvision SA, Applied DNA Sciences, Centro Grafico dg S.p.A, Authentic Vision, Authentix, Avery Dennison Corporation, De La Rue Plc, Eastman Kodak Co, EDGYN SAS, and Giesecke Devrient GmbH, among others.
- In Sep 2023, Applied DNA partnered with ITW Pillar Technologies to introduce the CertainT Platform into the textile industry.
- In May 2018, Kodak announced the availability of the Kodak Traceless Anywhere System for anticounterfeiting.
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