Report : Asia Pacific Rugged Phones Market Forecast to 2028 – COVID-19 Impact and Regional Analysis – by Type (Smartphone, Featured Phones), Screen Size (Below 5 Inch, 5 Inch to 6 Inch, and Above 6 Inch), and End-User (Industrial, Government, Commercial, Military and Defense, and Consumer)

At 9.7% CAGR, the Asia Pacific Rugged Phones Market is speculated to be worth US$ 1,118.93 million by 2028, says Business Market Insights

According to Business Market Insights research, the Asia Pacific rugged phones market was valued at US$ 703.80 million in 2023 and is expected to reach US$ 1,118.93 million by 2028, registering a CAGR of 9.7% from 2023 to 2028. Rising 5G deployments to complement the growth and high growth opportunities for rugged phones in growing and developing region are the critical factors attributed to the Asia Pacific rugged phones market expansion.               

The demand for connected devices and reliable network technologies is rising among industrial customers worldwide. Communication network technologies such as 2G, 3G, and 4G are already well established across the globe. However, with rising complexity of electronic systems and integration of advanced technologies in smartphones, there is a growing demand for further improvements in network capacity, latency, and coverage. 5G is the fast-emerging wireless technology that offers promising performance enhancements over existing technologies. Some of the key countries which have already started the successful deployments of 5G include South Korea and China. China is one of the prominent countries where the three major telecom operators, namely China Mobile, China Unicom, and China Telecom have already activated their 5G networks in selected cities. Also, as per GSMA estimates, it is expected that ~36% mobile users in China will be using 5G by 2025. SK Telecom and Korea Telecom are few key operators which have started 5G services in South Korea. In comparison to existing wireless network technologies, 5G is anticipated to offer enhanced network capacity, high coverage, improved latency, and improved battery life. All these advantages are anticipated to drive the penetration of 5G over the forecast period of 2023 to 2028. Owing to the growth outlook of 5G technology, companies operating in the Asia Pacific rugged phones market have already started integrating 5G capabilities in some of their models to meet the future demand of their end users and to differentiate their offering from competitors. Blackview, OUKITEL, and Ulefone Mobile are few of the key companies with 5G enabled phones. Other players are also exploring the 5G capabilities and plan to include it in their products in coming years, depending on the customer requirements for advanced functionality. Thus, 5G is anticipated to complement the growth of rugged phones market during the forecast period of 2023 to 2028.  

On the contrary, lack of awareness and availability of other solutions hurdles the growth of Asia Pacific rugged phones market.

Based on type, the Asia Pacific rugged phones market is bifurcated into smartphone and featured phones. The smartphone segment held 57.8% share of Asia Pacific rugged phones market in 2023, amassing US$ 406.62 million. It is projected to garner US$ 952.13 million by 2028 to expand at 18.5% CAGR during 2023–2028.

Based on screen size, the Asia Pacific rugged phones market is segmented into below 5-inch, 5 inch to 6 inch, and above 6 inch. The 5 inch to 6 inch segment held 47.7% share of Asia Pacific rugged phones market in 2023, amassing US$ 335.42 million. It is projected to garner US$ 549.55 million by 2028 to expand at 10.4% CAGR during 2023–2028.  

Based on end-user, the Asia Pacific rugged phones market is segmented into industrial, government, commercial, military and defense, and consumer. The industrial segment held 26.5% share of Asia Pacific rugged phones market in 2023, amassing US$ 186.63 million. It is projected to garner US$ 308.62 million by 2028 to expand at 10.6% CAGR during 2023–2028.  

Based on country, the Asia Pacific rugged phones market is segmented into China, Japan, India, Australia, South Korea, and the Rest of Asia Pacific. Our regional analysis states that China captured 37.8% share of Asia Pacific rugged phones market in 2023. It was assessed at US$ 266.05 million in 2023 and is likely to hit US$ 455.74 million by 2028, exhibiting a CAGR of 11.4% during the forecast period.  

Key players profiles in the Asia Pacific rugged phones market report AGM MOBILE; Blackview; Caterpillar Inc; KYOCERA Portugal; Nokia Corp; OUKITEL; Samsung Electronics Co Ltd; Ulefone Mobile; Unitech Electronics Co., LTD; and Zebra Technologies Corp, among others.

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