Market Introduction
Cream of tartar, i.e., potassium bitartrate, is a by-product obtained during wine production. Tartaric acid is present abundantly in grapes. While manufacturing wine, the tartaric acid in grapes reacts with potassium, forming potassium bitartrate sediments. Cream of tartar has diverse applications in food & beverages, pharmaceuticals & nutraceuticals, personal care, and cosmetics industries, among others. It is used as a stabilizer, emulsifier, and leavening agent in baked goods, sauces, dressings, dips, and soft drinks. In wine, cream of tartar is used to reduce pH and for cold stabilization. It is used as an anti-microbial agent in personal care products such as moisturizers, antiaging creams, and exfoliators.
Market Overview and Dynamics
The NA and SAM cream of tartar market was valued at US$ 26.67 million in 2021 and is projected to reach US$ 32.60 million by 2028; it is expected to grow at a CAGR of 3.0% from 2022 to 2028. The rising consciousness of consumers about their appearance is propelling the demand for personal care products, such as shampoos, moisturizers, toothpaste, facial tissue, cleansing pods, shaving creams, and lotions. Beauty and personal care products such as skincare, cosmetics, and hair care are becoming an integral part of daily grooming among millennials. The growing awareness among consumers about the adverse effects of chemicals on the skin further propels the demand for natural ingredients in personal care products. As a result, manufacturers are introducing cosmetics with natural, nontoxic, and organic ingredients, and cream of tartar is used as a natural ingredient in various personal care products. Its antimicrobial effect helps treat acne when applied to the skin. Thus, the rising demand for natural chemical-free personal care products creates significant opportunities for companies providing cream of tartar sourced from natural processes.
Key Market Segments
Based on form, the NA and SAM cream of tartar market is segmented into powder and crystal. In 2021, the powder segment held a larger market share, while the crystal segment is expected register a higher CAGR during the forecast period. Cream of tartar occurs naturally in grapes. Due to its low solubility in cold water, it crystalizes and forms sediment during the winemaking process; as a result, it is first discovered as crystals within a wine container. Cream of tartar crystals are recovered by dissolving the obtained sediment in hot water, and filtering and cooling these crystals. Manufacturers collect these crystals cheesecloth.
Based on type, the NA and SAM cream of tartar market is segmented into natural and synthetic. The natural segment is projected to register a higher CAGR during the forecast period. Natural cream of tartar is a by-product obtained in the winemaking process at the bottom of the wine barrel. It is processed further to obtain cream of tartar crystals and powder. A surge in demand for products that are free from synthetic or chemical additives drive the inclination toward naturally produced cream of tartar over synthetically produced cream of tartar.
Based on application, the NA and SAM cream of tartar market is segmented into food & beverages, pharmaceuticals & nutraceuticals, personal care, and others. The personal care segment is projected to register the highest CAGR during the forecast period. Cream of tartar is extensively used in the personal care industry. Its antimicrobial facilitate the treatment of acne when applied to the skin. It also aids digestion, eventually boosting skin health. Particularly, the antibacterial property of the cream of tartar fights against acne-causing bacterial growth promoted by pollution, oil, and dirt. Cream of tartar helps detoxify the body and remove impurities from the body.
Major Sources and Companies Listed
A few major primary and secondary sources referred to while preparing the report on the NA and SAM cream of tartar market are company websites, annual reports, financial reports, national government documents, and statistical databases. ATPGroup; Tártaros Gonzalo Castelló, S.L; H & A Canada Inc.; Giovanni Randi S.p.A.; Vinicas; Cole-Parmer Instrument Company, LLC; Spectrum Chemical; Veronese Produtos Químicos; Newseed Chemical Co., Limited; and Graham Chemical are among the major companies listed in the report.
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