The tremendous growth of online purchases in the MEA is due to the better convenience and ease associated with online purchases. For instance, tips and strategies on e-commerce platforms attract a large customer base, thereby increasing product sales. The online buying platforms display complete information about sales, including product details and tracking details with chargeback fees. Further, online selling saves a vast amount of money in terms of operating costs and other expenditures for companies offering products such as teeth whitening kits. E-commerce platforms play a vital role in the improvement and development of product reach in remote areas, where consumers have minimal access to such products. Furthermore, young consumers, who are least aware of risks associated with teeth whitening products, are likely to buy more products online owing to the influence of comments or reviews shared by social media platform users. Such factors are expected to provide significant opportunities for the teeth whitening kits market players to grow substantially in the coming years.
With new features and advanced technologies, vendors can attract new customers and expand their footprints in emerging markets. This factor is likely to drive the MEA teeth whitening kit market at a notable CAGR during the forecast period.
MEA Teeth Whitening Kit Market Segmentation
The MEA teeth whitening kit market is segmented based on by product type, by distribution channel, and country. Based on product type, the MEA teeth whitening kit market is segmented into whitening toothpaste, whitening gels and strips, powders, teeth whitening kits device, and others. The whitening toothpaste dominated the MEA teeth whitening kit market in 2020. Based on distribution channel, the MEA teeth whitening kit market is segmented into supermarkets and hypermarkets, convenience stores, online retail, and others. The supermarkets and hypermarkets segment dominated the MEA teeth whitening kit market in 2020. Based on country, the MEA teeth whitening kit market is segmented into South Africa, the UAE, Saudi Arabia, and the Rest of MEA. The South Africa segment dominated the market in 2020.
BRODIE & STONE; Colgate-Palmolive Company; Johnson and Johnson Services, Inc; Unilever PLC; GlaxoSmithKline plc; Procter & Gamble; Henkel AG & COMPANY, KGAA; and Church & Dwight, Inc by Altair are among the leading companies operating in the MEA teeth whitening kit market.