The Western Europe medical imaging equipment market size is expected to reach US$ 16,360.5 million by 2031 from US$ 12,405.8 million in 2024. The market is estimated to record a CAGR of 4.0% from 2025 to 2031.
The highly developed, innovation-oriented, and heavily regulated Western European medical imaging equipment market includes key economies like Germany, France, Italy, Spain, the UK, and Benelux countries. This region is characterized by a mix of strong public healthcare systems, well-established domestic manufacturing capabilities, and significant investments in precision diagnostics, Al integration, and academic-medical collaborations.
The Western European market is dominated by aging demography, growing need for early diagnosis of chronic ailments, and ongoing modernization of diagnostic equipment. The emphasis on precision medicine in the region is promoting investments in new imaging modalities such as MRI, PET-CT, and hybrid scanners.
Western Europe Medical Imaging Equipment Market Segmentation Analysis:
Key segments that contributed to the derivation of the medical imaging equipment market analysis are product type, application, and end user.
The highly developed, innovation-oriented, and heavily regulated Western European medical imaging equipment market includes key economies like Germany, France, Italy, Spain, the UK, and Benelux countries. This region is characterized by a mix of strong public healthcare systems, well-established domestic manufacturing capabilities, and significant investments in precision diagnostics, Al integration, and academic-medical collaborations.
The Western European market is dominated by aging demography, growing need for early diagnosis of chronic ailments, and ongoing modernization of diagnostic equipment. The emphasis on precision medicine in the region is promoting investments in new imaging modalities such as MRI, PET-CT, and hybrid scanners. Technological innovation from domestic firms, including Italy-based Esaote, which recently launched next-generation ultrasound technologies, highlights the robustness of Europe's indigenous MedTech sector. Simultaneously, foreign firms are growing their presence, with companies such as United Imaging rolling out advanced MRI systems in Spain, reflecting high interest to enter mature but open European markets. Additionally, research institutions increasingly influence imaging innovation.
For instance, the Luxembourg Institute of Health's introduction of the BralNE group in 2025 highlights the increasing convergence of imaging, neuroscience, and epidemiology- emphasizing the incorporation of imaging in overall population health approaches. Despite its resilience, the region is facing some important challenges such as rising health care costs; prolonged cycles of procurement; and variability in the pace at which public systems adopt new solutions. A growing lack of people, especially radiologists and technicians, is creating additional pressure for diagnostic services. In addition to these pressures, the requirement for GDPR compliance, along with expectations around data anonymity and system interoperability, adds complexity and time with prototyping new digital solutions.
Based on country, the Western Europe medical imaging equipment market is further segmented into the Belgium, Netherlands, Luxembourg, Germany, France, Italy, Spain, Switzerland, Sweden, Austria, United Kingdom, Denmark, Portugal, Norway, and Finland. The Germany held the largest share in 2024.
Germany is still the largest medical imaging equipment market in Europe, thanks to its advanced healthcare system, which provides universal healthcare insurance through both public and private health insurance. Germany's infrastructure for medical diagnostics is strong. MRI, CT, X-ray, and PET scanners are widespread in public hospitals, private clinics, and imaging centers. Germany's ageing population will increase substantially over the next few decades, and demand for diagnostic imaging is still strong due to chronic illnesses such as cancer, cardiovascular diseases, neurological disorders, etc.
Germany's medical imaging equipment market is growing quickly, driven by artificial intelligence (AI) and products that are designed to improve diagnostic capabilities and workflows. On January 2025, AIRS Medical signed a landmark partnership with Starvision, a leading radiological practice network in Germany, to introduce its AI-based MRI reconstruction technology, SwiftMR, to diagnostic imaging practices in Hannover and Munich. This deal was made possible with great support from Mediaire, a world-leading MRI AI organization in Europe, and represents AIRS Medical's first group purchasing organization (GPO) partnership with seven federal states and over 60 practice locations through STARvision, enabling agreements between groups of scanning facilities and suppliers. Two of its member groups, Röntgenpraxis Am Marstall in Hannover and Die Radiologie in Munich, now utilize SwiftMR.
Western Europe Medical Imaging Equipment Market Company Profiles
GE HealthCare, Siemens Healthineers AG, FUJIFILM Holdings Corporation, CANON MEDICAL SYSTEMS CORPORATION, Koninklijke Philips N.V., and Shimadzu Corporation are among the key players operating in the market. These players adopt strategies such as expansion, product innovation, and mergers and acquisitions to stay competitive in the market and offer innovative products to their consumers.
The following methodology has been followed for the collection and analysis of data presented in this report:
The research process begins with comprehensive secondary research, utilizing both internal and external sources to gather qualitative and quantitative data for each market. Commonly referenced secondary research sources include, but are not limited to:
Note: All financial data included in the Company Profiles section has been standardized to US$. For companies reporting in other currencies, figures have been converted to US$ using the relevant exchange rates for the corresponding year.
The Insight Partners conducts a significant number of primary interviews each year with industry stakeholders and experts to validate and analyze the data and gain valuable insights. These research interviews are designed to:
Primary research is conducted via email interactions and telephone interviews with industry experts across various markets, categories, segments, and sub-segments in different regions. Participants typically include: