The South & Central America staffing and recruitment market was valued at US$ 23,295.84 million in 2023 and is expected to reach US$ 52,282.32 million by 2031; it is estimated to register a CAGR of 10.6% from 2023 to 2031.
The COVID-19 pandemic shifted consumer preference towards the adoption of remote or hybrid work models. Millions of workers across the globe have already started working from home. Businesses have seen opportunities and resounding success while working from home. Today, many companies worldwide have fully adopted work from home model. According to the Pew Research Center, only 6% of employees primarily worked remotely, and it is expected to increase by 25% by the end of 2023. In 2022, 60% of workers want to work from home, which encourage businessman to adopt a remote or hybrid business model for offering work-life balance to their employees. Remote work allows employees to access a broader and more diverse talent pool beyond geographical boundaries. Remote or hybrid work models benefited both employers and candidates. Staffing and recruitment solutions help employers to connect candidates across the globe. The adoption of remote and hybrid working model mandate businesses to create or adopt staffing and recruitment protocols for designing job offers, recruiting appropriate candidates, and hiring & onboarding new candidates regardless of where they live. Furthermore, remote and hybrid working helps businesses to reduce overhead costs associated with traditional office space. Efficient staffing and recruitment solutions help employers to minimize the cost incurred in their numerous hiring processes such as advertising, administrative, and traveling expenses. Staffing agencies offer companies temporary, contract, and freelance workers as per their needs. This flexibility is particularly valuable in a remote work environment where entrepreneurs commonly use project-based or seasonal work. The festive season created job opportunities for delivery personnel and support functions, supply chain and logistics operations, and packaging and warehouse management. Currently, enterprises require workers to fulfill consumer needs, which increases the demand for staffing and recruitment solutions.
These solutions support entrepreneurs in hiring remote or contractual-based workers. Staffing and recruitment agencies help entrepreneurs by connecting with the right candidate, reducing costs, and ensuring compliance while offering flexibility in remote working, thereby enhancing the adoption of staffing & recruitment solutions to streamline the hiring process. AI and automation have brought about significant changes in the recruitment process and have revolutionized the entire process. Thus, automation and AI-driven recruitment will further contribute to the market's growth in the coming years.
The South America staffing, and recruitment market is segmented into Brazil, Argentina, and the Rest of SAM. A mixed growth scenario characterizes the region, with many countries experiencing complex political and macroeconomic environments. Several countries in the region lack the infrastructure and resources required for utilizing technologically advanced automated solutions in various industries. Favorable measures by governments are facilitating developments in various industries at a sustainable pace. Hence, the expansion of industries, especially manufacturing, food & beverages, consumer goods, and pharmaceutical industries, in South America is increasing the adoption of staffing and recruitment among employers. In addition, many countries in SAM are attracting huge FDIs, especially in the manufacturing sector, owing to cheap labor availability and low entry barriers and interest rates. The United Nations Conference on Trade and Development (UNCTAD) published a report on July 5, 2023, which states that foreign direct investment in South America grew by over 73% from 2021 to 2022. The region received FDI of US$ 93 billion in 2021 and US$ 160 billion in 2022. This helps the manufacturing unit to develop and expand its business by increasing its consumer base. The expansion of manufacturing facilities increases the demand for staffing and recruitment solutions and their adoption among employers, which is projected to fuel the market in the coming years. Also, in 2022, Brazil observed an increase of 70% in FDI, which amounted to US$ 86 billion in the manufacturing sector. Thus, increased investment in the manufacturing sector is creating job opportunities in the region and is expected to boost the demand for staffing and recruitment solutions, further fueling market growth.
The South & Central America staffing and recruitment market is categorized into staffing type, recruitment channel, end user, and country.
Based on staffing type, the South & Central America staffing and recruitment market is bifurcated into temporary and permanent. The temporary segment held a larger market share in 2023.
In terms of recruitment channel, the South & Central America staffing and recruitment market is categorized into online, hybrid, and offline. The online segment held the largest market share in 2023.
By end user, the South & Central America staffing and recruitment market is segmented into IT & telecom, BFSI, healthcare, retail & e-commerce, and others. The IT & telecom segment held the largest market share in 2023. Furthermore, the healthcare segment is sub segmented into hospitals & clinics, pharmaceutical, and others.
Based on country, the South & Central America staffing and recruitment market is segmented into Brazil, Argentina, and the Rest of South & Central America. Brazil dominated the South & Central America staffing and recruitment market share in 2023.
Adecco Group AG, Brunel International NV, Hays Plc, Korn Ferry, Morgan Philips Group SA, NES Fircroft, and Randstad NV, are some of the leading companies operating in the South & Central America staffing and recruitment market.