Toys play a crucial role in a child's physical and cognitive development. They help in developing creativity and imagination among children. Over the past few years, inflatable toys, especially inflatable pools and slides, have gained huge traction among children and parents. Children enjoy water play. Water play activities also help improve children's coordination and physical fitness. Inflatable pools and slides are very affordable and easy to set up.
Moreover, they can be easily installed in small to medium spaces, depending on the available area. Inflatable pools are portable and require very less care or maintenance. All these factors are driving the popularity of inflatable pools and slides among parents and children. Inflatable animals are also popular among children. Inflatable animals are attractive and colorful, which attracts children. They are soft, which reduces the chances of injury. Children consider inflatable animal toys such as ponies, deer, and dogs as their companions. They try to communicate with such toys, which helps develop their social and emotional skills.
Inflatable toys are good alternatives for outdoor vacations as they can be deflated and carried to different places. The importance of outdoor play has grown significantly among parents as such activities enhance the exploring skills of children. Working parents usually go on weekend trips with their families to spend time together. Inflated toys can be easily carried along at outdoor locations as they are portable and easily installable. The rising trend of outdoor and adventurous vacations is driving the demand for inflatable toys such as inflatable pools, slides, and beach toys.
Further, a wide range of inflatable toys of different brands is available across various retail channels. Parents can choose among the variety of alternatives of inflatable toys depending on their kids' choices. Manufacturers are also incorporating attractive features such as innovative designs and colors in their products, further driving inflatable toys' popularity among consumers. Thus, the rising popularity of inflatable toys among children and their parents is significantly driving the market.
South and Central America Inflatable Toys Market Segmentation
The South and Central America inflatable toys market is analyzed on the basis of end-use, type, distribution channel, and country. Based on end-use, the market is segmented into residential and commercial. In 2020, the residential segment held a larger share in the market. Based on type, the market is segmented into inflatable pool, inflatable animal, inflatable ball, and others. In 2020, the others segment held the largest share in the market. Based on distribution channel, the market is segmented into supermarkets and hypermarkets, specialty stores, online retail, and others. In 2020, the specialty stores segment held the largest share in the market.
Based on country, the SCAM inflatable toys market is segmented into Brazil, Argentina, and the Rest of South and Central America. Brazil led the market in 2020.
Bestway Inflatables and Material Corp.; General Inflatable; Happy Inflatable Co. Ltd.; and Intex Marketing Ltd; are among the leading companies in the South and Central America inflatable toys market.