Premium water bottles set themselves apart from the mainstream with a unique selling point. They attract a target group of consumers and command a higher value than the mainstream market. Price could be linked with the source of water, which may have a distinct mineral composition or link to a specific place or area. The purity of water and added functionality are also key selling points. Premium bottled water may have less sodium, high mineral, and special glass or plastic packaging.
Nowadays, consumers are seeking added value in their purchases and turning to premium brands. Premium bottled water satisfies the growing consumer needs by introducing value-adding to drinking water. The demand for premium water is expanding from a niche category of consumers to a wider audience. The acceptance of premium bottled water is also gradually growing in emerging countries, such as Brazil.
Furthermore, various premium brands are moving beyond bottled water into other categories. Brands, such as Evian and Volvic, have expanded their range from pure water to flavors and fruit inclusions. Hence, the growing acceptance of premium bottled water is likely to offer lucrative opportunities to the South & Central America bottled water market during the forecast period.
The South & Central America bottled water market is segmented on the basis of type, flavor, category, distribution channel, and country. Based on type, the market is bifurcated into sparkling and still. In 2022, the still segment held the largest market share.
Based on category, the market is bifurcated into functional and onventional. In 2022, the conventional segment held a larger market share. Based on flavor, the market is bifurcated into plain and flavored. In 2022, the plain segment held the largest market share.
Based on distribution channel, the market is segmented into supermarkets and hypermarkets, convenience stores, online retail, and others. In 2022, the convenience stores segment held the largest market share.
Based on country, the regional market is segmented into Argentina, Brazil, and the Rest of South & Central America. The Rest of South & Central America has contributed a substantial share in 2022.
Danone S.A.; FiJI Water Company LLC; Gerolsteiner Brunnen Gmbh and Co. Kg; Nestle S.A.; PepsiCo, Inc.; and the Coca-Cola Company are the leading companies operating in the South & Central America bottled water market.