Escalating demand for face creams, sunscreens, and body lotions across the region is expected to have a market growth. Face creams and moisturizers are gaining increasing popularity because of the daily skin care routines trend followed by the young generation where celebrity endorsement and social media influencer play an impactful role in skin care routine and influencer and celebrity promotes skin care products and their skin care routines. As people are becoming more conscious of their physical appearance, along with being more concerned about skin disorders and virulence of the skin. A skin care routine helps the skin to stay in good condition and skin care products are used to address basic skin problems ranging from acne to scars. Skin is one of the organs that receives the most damage owing to exposure to external factors such as ultraviolet (UV) rays and pollution. Consequently, there has been an increase in the tendency among the consumers towards engaging in a regular skin care routine, thus making it an integral part of personal well-being. So, growing trend of skin care routine is expected to grow the market across the region.
With the new features and technologies, vendors can attract new customers and expand their footprints in emerging markets. This factor is likely to drive the SAM skin care products market in the coming years. The market is expected to grow at a good CAGR during the forecast period.
SAM Skin Care Products Market Revenue and Forecast to 2028 (US$ Million)
SAM Skin Care Products Market Segmentation
The SAM skin care products market is segmented based on product type, category, end user, distribution channel, and country. Based on product type, the SAM skin care products market is segmented into creams & lotions, cleansers, serums, and others. The creams & lotions segment dominated the market in 2020 and serums segment is expected to be fastest growing during forecast period. Based on category, the SAM skin care products market is segmented into organic and conventional. The conventional segment dominated the market in 2020 and organic segment is expected to be fastest growing during forecast period. Based on end user, the SAM skin care products market is segmented into men, women, and others. The women segment dominated the market in 2020 and men segment is expected to be fastest growing during forecast period. Based on distribution channel, the SAM skin care products market is segmented into supermarkets & hypermarkets, specialty stores, online retail, and others. The others segment dominated the market in 2020 and online retail segment is expected to be fastest growing during forecast period. Based on country, the SAM skin care products market is segmented into Brazil, Argentina, and the rest of SAM.
Avon Products; Beiersdorf; Himalaya Wellness Company; Johnson & Johnson Services, Inc; L’Oréal Groupe; Procter & Gamble; Shiseido Co.,Ltd.; Unilever; and VLCC Wellness are among the leading companies in the SAM skin care products market.