The retail and e-commerce sector in SAM is steadily growing due to the increasing adoption and use of smartphones and other devices to purchase goods and commodities. Globalization is bridging the gap between international brands and retailers and consumers in various countries of SAM. Growing interest toward online shopping among SAM population, especially millennials, substantially supports the growth of the retail and e-commerce industry. The growing retail and e-commerce industries bolster the demand for log management solutions to monitor the data and determine cyber threats.
According to a report published by the Information Services Group (ISG), as of 2019, enterprises in Brazil embraced public cloud services, and many of them were seeking help from other providers to help them push maximum workloads to the cloud. The report showcases that many Brazilian enterprises are adopting multiple clouds, with a growing number of service choices available. Automation to orchestrate distributed cloud architectures is in high demand. Argentina is also one of the most advanced countries in South America. The adoption of cloud computing services is rising in the country because it is a cost-effective option that gives a competitive advantage to companies, especially small and medium enterprises. This creates an opportunity for the cloud-based log management solution developers present across SAM. Cyber attackers can easily expose the information through various channels with cloud-based platforms. Therefore, log management systems are being installed in businesses to control the actions of cyber attackers. With unified control and visibility from device to cloud, log management integration protects enterprises against the most advanced threats while simplifying security operations.
With the new features and technologies, vendors can attract new customers and expand their footprints in emerging markets. This factor is likely to drive the SAM log management market in the coming years. The market is expected to grow at a good CAGR during the forecast period.
SAM Log Management Market Segmentation
The SAM log management market is segmented on the basis of component, deployment, organization size, industry, and country. The market, based on component, is segmented into solution and services. The solution segment accounted for a larger market share in 2020. By deployment, the market is segmented into cloud-based and on premise. In 2020, the cloud-based segment accounted for a larger market share. The SAM log management market, by organization size, is segmented into small and medium-sized enterprises and large enterprises. In 2020, the large enterprises segment accounted for a larger market share in 2020. Based on industry, the market is segmented into IT & telecom, BFSI, healthcare, retail & ecommerce, telecom, education, and others. The IT & telecom segment accounted for the largest market share in 2020. Based on country, the SAM log management market is segmented into Brazil, Argentina, and the Rest of SAM.
Alert Logic; AT&T Inc; Cisco Systems, Inc.; IBM Corporation; LogRhythm, Inc.; ManageEngine; and SolarWinds Worldwide, LLC are among the leading companies in the SAM log management market.