Key factors such as the rising need for customized trading platforms and the increasing benefits of integration of chatbots with trading platforms will propel the growth of social trading platforms. However, the stringent rules and regulations and lack of awareness about online trading hamper the market growth.
Customized trading platform software effectively increases the organizations' revenue and provides better customer satisfaction. The traders widely adopt a customized trading platform for their easy use. The customized trading platform provides customers with detailed and easy-to-read charts, actual-time statistics, and customized reporting systems. For instance, in May 2021, ParagonEX (financial technology leader) launched a fully customizable trading platform, allowing its broker clients to decide on every detail of the platforms' look and feel. The customization features every element of the trading platform, which allows for endless customization per broker or end-user. The new platform allows each broker to have a unique appearance, displaying elements of their choice, thus creating a distinct brand identity and catering to the profile and mix of their end-users.
The customized trading platform also offers advanced and detailed chart analysis according to the customers' needs. For instance, inVerita (a customized software development company) offers customized trading platform software. The software also provides advanced and detailed chart analysis according to the customers' needs. With this advanced and detailed chart analysis, reading and understanding of a given data are crucial in the trading industry. Advanced chart analysis gives users flexible and custom features that allow the creation of charts that suit users' needs. Apart from the above benefits, a customized trading platform also offers several options for reading and understanding industry trends, predicting price fluctuations, creating customized and personalized charts, and managing multiple accounts from a single social trading platform. Thus, due to all these benefits offered by the customized trading platforms, the demand for customized trading platform software is increasing globally.
The North America social trading platform market is segmented into platform, end-user, asset class, and country. On the basis of the platform, the market is bifurcated into PC and mobile. On the basis of end-user, the market is segmented into individual traders and professional traders. Based on asset class, the market is segmented into equity, commodity, derivatives, crypto, and others. Geographically, the North America market is divided into the US, Canada, and Mexico.
eToro, Tornado, Octa Markets Incorporated, Snowball X, and Public Holding, Inc. are among the leading companies operating in the North America social trading platform market.