Market Introduction
Self-adhesive vinyl films have pressure-sensitive adhesives on one side. They consist of a facestock (front material), adhesive, release coating, and a release liner. These vinyl films are used in many construction and architecture applications, such as floor, wall, platforms, cabinets, and window coverings. In addition, self-adhesive vinyl films are widely used in the automotive, industrial, packaging, and advertising sectors. They can be applied on different surfaces such as glass, ceramics, metal, and plastics.
Market Overview and Dynamics
The self-adhesive vinyl film market in North America is projected to grow from US$ 1,089.13 million in 2020 to US$ 1,472.16 million by 2028; it is expected to grow at a CAGR of 4.0% from 2021 to 2028. The advertising industry is one of the biggest industries in North America. After an initial falloff in the advertising industry due to the COVID-19 pandemic, the spending on digital advertising grew by 12.2% in 2020 as per the new report commissioned by the Interactive Advertising Bureau. In North America, there has been a rise in demand for material that can be used for retail branding. Digital print and signage are the two of the most used options for retail branding. Digital signage is mostly used for displaying promotional and informative content that appears in the form of images, design collaterals, graphics, videos, and creative advertising on digitized displays. North America is mostly known for its innovations in technology. The increase in the technological innovation and inclination toward advertising has bolstered the demand for digital signage and digital printing in North America. The companies such as Avery Dennison Corporation and 3M are offering self-adhesive vinyl films that can be used for digital printing and signage. Thus, an increase in the demand for signage and digital print drives the self-adhesive vinyl film market in North America.
Key Market Segments
In terms of type, the opaque segment accounted for the largest share of the North America self-adhesive vinyl film market in 2020. By application, the architectural segment held the largest market share in 2020.
Major Sources and Companies Listed
A few major primary and secondary sources referred to while preparing the report on the North America self-adhesive vinyl film market are company websites, annual reports, financial reports, national government documents, and statistical databases such as Manufacturers Association for Plastic Processors (MAPP); Environmental Protection Agency (EPA); The Adhesive and Sealant Council, Inc.; American Architectural Manufacturers Association (AAMA); and Adhesives and Sealants Manufacturers Association of Canada (ASMAC). Major companies listed in the report are 3M; Avery Dennison Corporation; LG Hausys; Lintec; Arlon Graphics, LLC; Hexis S.A.S.; Metamark; Kay Premium Marking Films Ltd.; Henkel Kg and Co. KGaA; and Drytac.
Reasons to Buy Report
Self-Adhesive Vinyl Film Market, by Type
Self-Adhesive Vinyl Film Market, by Application
Company Profiles
The List of Companies - North America Self-Adhesive Vinyl Films Market