The rising adoption of cloud-based solutions by enterprises makes it more convenient for penetration testing service providers to conduct cloud-based testing. Industries currently favor cloud-based storage over traditional physical servers due to the low cost and capacity to scale up or down the organization with no investment. Apple spends more than ~US$ 306 million on Amazon's cloud every year. Similarly, Amazon's AWS cloud computing services accounted for ~US$ 25 billion in revenue in 2018. However, these cloud-based systems are prone to hacking and must be protected against malicious code. Capital One, a financial business, was exposed to a cloud computing vulnerability in 2019, leaking the data of 106 million credit card customers. As a result, penetration testing software is becoming a crucial part of the cloud computing platform to assure more security, thus driving the cloud computing market. Thus, the growing application of the internet and cloud-based services is propelling the demand for penetration testing software.
North America held the largest market share in the penetration testing software market during the COVID-19 pandemic. COVID-19 is spreading significantly in North America due to a high number of immigrants traveling through the region, the lack of an initial stage lockdown in the countries, and the presence of many SAR-CoV-2 carriers. The US and Canada dominate the IT industry in the region. The COVID-19 pandemic has hastened the shift to a work-from-home model, which has increased penetration testing in enterprises. Hence, the penetration testing software business has benefited from the COVID-19 pandemic due to large economies, such as the US and Canada, wide-scale internet usage, and the presence of major penetration testing software providers. This has led North America to become a significant adopter of penetration testing solutions and services.
With the new features and technologies, vendors can attract new customers and grow their footprints in emerging markets. This factor is expected to drive the North America penetration testing software market.