Market Introduction
The US, Canada, and Mexico are the major economies in North America that have witnessed growth in their industrial sectors, including film & entertainment. The US entertainment industry includes TV subscriptions, movie theatres, live production, and electronic home video production, as well as distribution and consumption. With the rising penetration of digital content and other mentioned entertainment services, the scope of multi-viewer monitors will also rise. In the region, the US is known for adopting technologies at an early phase. Therefore, live production is getting fueled exponentially across the country. Rise in use of automation to make systems accessible to everyone and easy to use; and use of MIDI controllers; broader adoption of control panels, including hardware, software, and touch screens; and remote production are new latest trends that would help in revolutionizing the live production. In addition to growth in gaming and entertainment, OTT platforms, live production, surveillance security information displays, and traffic and transportation applications, the presence of players offering multi-view monitoring systems also holds a significant position in fostering the market growth. Cinegy LLC; Mividi, Inc.; Rohde & Schwarz, Inc.; and Tag Ltd. are among the major players operating in the market. Also, IP multi-viewer is making its space in the North American market. For instance, Lawo provides vm_dmv, which is a true revolution in multiviewer technology. Taking advantage of IP using Lawo’s advanced V__matrix IP video routing and processing platform, helps the user to create a 4K UHD multiviewer. The increasing use of IP multiviewers will help boost the growth of the multi-viewer monitoring system market.
In case of COVID-19, North America is highly affected especially the US. Because of favorable government policies to encourage innovation, the presence of a large industrial base, and high purchasing power, North America is one of the most important regions for adopting and developing new technologies, particularly in developed countries such as the United States and Canada. As a result, any influence on industry growth is projected to have a negative influence on the region's economic growth. Businesses in the region have been significantly impacted by COVID-19 in four key areas: supply chain/operations, personnel, 2020 investments, and product offering. Due to the extreme measures adopted during the pandemic, overhead expenditures, including expenditure for sales, research, and development (R&D), and administration of various providers, declined unfavorably. Investment in security & surveillance, retail, media & entertainment is usually high across the region, but owing to the outbreak of the COVID-19 pandemic, the investments by the end-users in innovative and advanced products and technologies declined considerably. However, the sudden outbreak of virus also led to temporary closure of manufacturing units, thereby impacting the manufacturing of multi-viewer monitoring systems by the market players. Additionally, the disruption of supply chain adversely impacted the supply of both manufacturing components and finished products across the region. Thus, the outbreak of the COVID-19 pandemic has an adverse impact on the market across the region.
Market Overview and Dynamics
The North America multi-viewer monitoring system market is expected to grow from US$ 380.33 million in 2021 to US$ 523.42 million by 2028; it is estimated to grow at a CAGR of 4.7% from 2021 to 2028. Escalating over-the-top (OTT) platform will fuel the market growth in coming years. The rising adoption of OTT has considerably assisted the video, music, podcast, and audio streaming categories. The narrow genre selections, packaging flexibility, wider device availability, internet penetration, and overall cheaper costs are all contributing to increased acceptance of OTT. Furthermore, the growing need for personalized content is resulting in increased OTT device adoption rates. The OTT market is being driven by the ongoing commoditization of sporting and entertainment services, as well as increased competition among OTT providers. Furthermore, firms providing OTT platform services are investing in the development and licensing of their content rather than just being seen as platforms for accessing movies and TV episodes. As a result of this situation, traditional television and the OTT business are now in direct competition. The deployment of innovative technology within the platforms ratchets up the rivalry. Because of the increasing growth of the OTT streaming business, multi-viewer monitoring system vendors are also offering customized OTT solutions. For example, Mediaproxy Pty Ltd provides a software-based IP multiviewer solution for monitoring live streams from broadcast and over-the-top (OTT) sources. LogServer, an OTT stream monitoring tool, is also available from the company. With built-in recording, multi-channel review, and confidence monitoring, the solution delivers seamless interaction with OTT sources, giving broadcasters an easy-to-deploy solution for handling internet-based feeds. To handle the surge in OTT, TAG Video Systems has upgraded the error source recording features and capacity of its multiviewer and monitoring platform. Thus, the growth of the OTT streaming industry is expected to contribute to the growth of the North America multi-viewer monitoring system market over the forecast period.
Key Market Segments
In terms of component, the hardware segment accounted for the largest share of the North America multi-viewer monitoring system market in 2020. In terms of application, the other applications segment held a larger market share of the North America multi-viewer monitoring system market in 2020. Further, the media & entertainment segment held a larger share of the North America multi-viewer monitoring system market based on end user in 2020.
Major Sources and Companies Listed
A few major primary and secondary sources referred to for preparing this report on the North America multi-viewer monitoring system market are company websites, annual reports, financial reports, national government documents, and statistical database, among others. Major companies listed in the report are Barco; Cinegy LLC; Evertz; Grass Valley Canada; Lawo AG; Mividi, Inc.; RGB Spectrum; Rohde & Schwarz GmbH & Co.; Stream Labs; and TAG Video Systems.
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North America Multi-Viewer Monitoring System Market Segmentation
North America Multi-Viewer Monitoring System Market - By Component
North America Multi-Viewer Monitoring System Market - By Application
North America Multi-Viewer Monitoring System Market - By End User
North America Multi-Viewer Monitoring System Market - By Country
North America Multi-Viewer Monitoring System Market - Company Profiles