The North America electric blankets market is primarily driven by improving living standards and inflating income. As a result, consumers have become inclined toward comfortable and premium bedding items, such as electric blankets. The increasing demand for electric blankets to help individuals suffering from pain-related ailments during low temperatures have aided the market growth.
An electric blanket contains an integrated circuit that provides appropriate warmth. It also offers a comfortable sleeping experience and is a good mood enhancer, thus providing great comfort to the consumer. Electric blankets have different features, such as adjustable temperatures and easy handling, thus becoming the prime choice of consumers. For instance, in July 2021, Beraraby introduced Travel Napper, a lightweight travel blanket suitable for traveling by flights, trains, and other public transportations.
Electric blankets are also comparatively less expensive than heaters and therefore preferred over them. In addition to this, manufacturers are developing waterproof, stain-resistant, battery-powered, lightweight, and mobile chargeable variants of electric blankets. Several companies produce well-insulated sheets lined with thick fleece to provide natural insulation and warmth. For instance, Medisana HDW designed a blanket made from microfiber fleece, which is machine washable and equipped with four levels of heat setting for better control. The introduction of these products is positively impacting the electric blankets market.
With the new features and technologies, vendors can attract new customers and expand their footprints in emerging markets. This factor is likely to drive the electric blankets market growth at a good CAGR during the forecast period.
North America Electric Blankets Market Segmentation
The North America electric blankets market is analysed on the basis of size, type, and distribution channel. Based on size, the market is segmented into single, double, and others. Based on type, the market is segmented into electric under blankets and electric over blankets. Based on distribution channels, the market is segmented into supermarkets and hypermarkets, specialty stores, online retail, and others. Geographically, the market is segmented into the US, Canada, and Mexico.
North America Electric Blankets Market - Companies Mentioned
Beurer GmbH, Morphy Richards; Biddeford Blankets LLC; Glen Dimplex; Sunbeam Products, Inc.; Bedshe International Co., Ltd., and Shavel Associates Inc. are the leading companies in the North America electric blankets market.