Collagen peptide manufacturers across the world are investing significantly in strategic development initiatives such as product innovation, mergers & acquisitions, and expansion of their businesses to attract many consumers and enhance their market position. They increasingly invest in product innovation to expand their customer base and meet emerging consumer trends. Additionally, with increasing demand, Vida Glow announced an expansion in the US market in the same month. Moreover, collagen peptide is now increasingly used by animal nutrition manufacturers to enhance the quality of pet food with nutritional enrichment. Such product innovations help collagen peptides extend its reach and gain a competitive edge in international markets.
Various end-use industries are adopting business expansion strategies and scaling production capacity to provide better customer satisfaction. For instance, in July 2020, Rousselot and Giusto Faravelli announced a distribution partnership in Italy, effective from October 2020. Under this partnership, Faravelli distributes food and pharmaceutical gelatins, hydrolyzed collagens, and biomedical gelatins across Italy. Thus, expanding businesses to other regions or countries to cater to the increasing demand by consumers drives the market growth. Such development strategies by collagen peptide manufacturers extend their reach and gain a competitive edge in international markets.
North America is one of the prominent regions for the collagen peptides market due to the increasing preference for consuming nutraceuticals such as functional foods and beverages and dietary supplements. Pandemic-weary consumers are prioritizing health and nutrition and increasingly shifting to functional foods, drinks, and related dietary supplements. Nutrition Business Journal put the US functional food/drink sales at US$ 83 billion in 2021, up 6.8% versus 2020. Moreover, according to an IRI survey of SNAP shoppers, eating more healthfully is now a top priority for two-thirds (63%) of the 42 million Americans enrolled in the US Department of Agriculture’s Supplemental Nutrition Assistance Program (SNAP). Functional foods and beverages containing collagen peptides play a pivotal role in strengthening skin and providing elasticity and hydration to the skin. They also help retain the integrity of cartilage that protects joints. Therefore, benefits associated with the collagen peptides intake, coupled with changing consumer preferences and behavior, have fueled the demand for collagen peptide-based nutraceuticals across the region. As a result, many major players in the nutritional ingredients sector are focusing on expansion and increasingly adopting strategic planning. For instance, in December 2020, Gelita AG acquired Turkish gelatin producer SelJel. Through this joint venture, Gelita AG would strengthen its position in the collagen peptides market. Therefore, the rising adoption of strategic initiatives by the key players has further strengthened the collagen peptides industry's growth.
The North America collagen peptides market is segmented into source, form, application, and country.
Based on source, the North America collagen peptides market is segmented into bovine, porcine, poultry, marine, and others. The bovine segment registered the largest North America collagen peptides market share in 2023.
Based on form, the market is segmented into dry and liquid. The dry segment held a larger North America collagen peptides market share in 2023.
Based on application, the North America collagen peptide market is segmented into food & beverages, pharmaceuticals & nutraceuticals, personal care, and others. The pharmaceuticals & nutraceuticals segment held the largest North America collagen peptide market share in 2023.
Based on country, the North America collagen peptide market is segmented into the US, Canada, and Mexico. the US dominated the North America collagen peptide market share in 2023.
GELITA AG; Rousselot BV; Tessenderlo Group NV; BioCell Technology LLC; Weishardt Holding SA; Nippi Collagen NA Inc; and Nitta Gelatin India Ltd are the leading companies operating in the collagen peptide market in the region.