The automotive sector is continuously working on offering enhanced functionalities in vehicles, with a major focus on automated driving, advanced infotainment, safety technologies, and other functionalities. Incorporating electronic components related to these functionalities is catalyzing the evolution of the topology of systems, hardware, and software, thereby creating a dynamic electrical/electronic vehicle system architecture (E/E architecture). For example, Continental introduced a high-performance computer (HPC), a central hub between a vehicle and the digital world, to create an effective service-oriented vehicle system architecture.
Furthermore, a shift from primary vehicle domain architectures toward E/E architectures with high-performance servers and zone system simulation software is creating a high demand for automobile system simulation software to ensure the efficiency of the architecture during the design and development stage. Compared to conventional testing methods, these software products enable new, cost-effective vehicle testing. Bosch has developed new E/E architectures that ensure the manageability of these advanced vehicle systems. It is done by transitioning towards centralized E/E architecture using a few high-performance vehicle computers instead of individual control units. Furthermore, integrating the E/E architecture with the mechanical components and systems of vehicles, such as combustion engines, chassis, and battery systems, creates a significant need for accurate simulation software to create realistic simulations of environments for vehicle efficiency analysis and safety testing. dSPACE GmbH, a renowned simulations software provider, offers automotive simulation model (ASM) tool suites, which run recreations of various systems, including combustion engines, electric motors, and vehicle dynamics systems.
There are three main stages of the automotive software development process: Implementation of core functions, such as adapting functionality for specific vehicle platforms, verification and validation of intended functionality, and system integration of software modules. These stages increase the complexity of automotive functions in areas such as AD, connected services, energy, or infotainment, thereby creating a massive demand for simulation software products for sufficient testing of the integrated systems before the initiation of designing and production of vehicles. A wide range of components developed by different manufacturers and automotive OEMs has led to a need for cross-modal functionality of automotive software, thereby driving the demand for automotive system simulation software solutions. For example, a modular control unit kit by Bosch enables efficient scaling of an E/E platform whose implementation requires good simulation for testing its performance in different models.
With new features and technologies, vendors can attract new customers and expand their footprints in emerging markets. This factor is likely to drive the North America automotive system simulation software market over the forecast period at a healthy CAGR.
North America Automotive System Simulation Software Market Segmentation
The North America automotive system simulation software market is segmented into type, vehicle type, and propulsion type. Based on type, the market is segmented into transmission, engine, electric propulsion, fuel cell, driveline, chassis, and others. Based on vehicle type, the market is segmented into commercial vehicles and passenger cars. Based on propulsion type, the market is segmented into ICE and electric. Geographically, the market is segmented into the US, Canada, and Mexico.
Modelon AB, IPG Automotive GmbH, ESI Group, Ansys Inc., Realtime Technologies, Hexagon AB, SimScale GmbH, Gamma Technologies LLC, Siemens AG, and dSPACE GmbH are the leading companies in the North America automotive system simulation software market.