The market's growth is due to the rising need for customized trading platforms and the rising surge in internet penetration globally. However, the stringent rules and regulations and lack of awareness about online trading hamper the market growth.
With the growing population, the number of internet users increased significantly. There are almost 4.7 million internet users worldwide, i.e., 59% of the global population is net-savvy, as per the article published by the DataReportal in January 2021. Among these, 92.6% (4.3 million) users access the internet through mobile devices. The UAE, Denmark, and Sweden are a few countries with the highest internet penetration rate.
A few Middle East & Africa countries, such as Qatar, Oman, and Kuwait, are still in the starting phase of digitalization and the internet penetration is relatively low. However, with increasing awareness, the number is increasing continuously. The significant surge in the internet user base enables industries to transform their business to the digital platform. Therefore, trading companies opt for social trading with the growing internet use, which is a cost-effective approach for trading. Also, during the COVID-19 outbreak, conducting online trading was the best-suitable medium. Thus, growing internet usage will create a massive opportunity for the online trading platform market players.
MIDDLE EAST AND AFRICA SOCIAL TRADING PLATFORM MARKET SEGMENTATION
The Middle East and Africa social trading platform market is segmented into platform, end-user, asset class, and country. On the basis of the platform, the market is bifurcated into PC and mobile. On the basis of end-user, the market is segmented into individual traders and professional traders. Based on asset class, the market is segmented into equity, commodity, derivatives, crypto, and others. Geographically, the market is segmented into the UAE, Saudi Arabia, South Africa, and the rest of the Middle East and Africa.
eToro, A-Trade, MetaQuotes, and PrimeXBT are among the leading companies operating in the Middle East and Africa social trading platform market.