Middle East & Africa Skin Care Products Market Forecast to 2028 – COVID-19 Impact and Regional Analysis – by Product Type (Creams & Lotions, Cleansers, Serums, and Others), Category (Organic and Conventional), End User (Men, Women, and Others), and Distribution Channel (Supermarkets & Hypermarkets, Specialty Stores, Online Retail, and Others)

The MEA skin care products market is expected to grow from US$ 3,458.13 million in 2021 to US$ 6,349.86 million by 2028; it is estimated to grow at a CAGR of 9.1% from 2021 to 2028.

Escalating demand for face creams, sunscreens, and body lotions across the region is expected to propel the market growth in the coming years. Influencers and celebrities promote skin care products and share their skin care routines. As a result, face creams and moisturizers are gaining popularity because of the daily skin care routines trend followed by the young generation. Also, people are becoming conscious of their physical appearance and concerned about skin disorders and virulence of the skin. A skin care routine helps keep the skin in good condition, and skin care products are used to address basic skin problems ranging from acne to scars. Skin is one of the organs that receive the most damage owing to exposure to external factors, such as ultraviolet (UV) rays and pollution. Consequently, there has been an increase in the tendency among the consumers toward engaging in a regular skin care routine, thus making it an integral part of personal well-being. So, the growing trend of skin care routine is expected to drive the market across the region during the forecast period.

With the new features and technologies, vendors can attract new customers and expand their footprints in emerging markets. This factor is likely to drive the MEA skin care products market in the coming year. The market is expected to grow at a good CAGR during the forecast period. 

MEA Skin Care Products Market Revenue and Forecast to 2028 (US$ Million) 

MEA Skin Care Products Market Segmentation         

The MEA skin care products market is segmented based on product type, category, end user, distribution channel, and country. Based on product type, the MEA skin care products market is segmented into creams & lotions, cleansers, serums, and others. The creams & lotions segment dominated the market in 2020 and serums segment is expected to be fastest growing during forecast period. Based on category, the MEA skin care products market is segmented into organic and conventional. The conventional segment dominated the market in 2020 and organic segment is expected to be fastest growing during forecast period. Based on end user, the MEA skin care products market is segmented into men, women, and others. The women segment dominated the market in 2020 and men segment is expected to be fastest growing during forecast period. Based on distribution channel, the MEA skin care products market is segmented into supermarkets & hypermarkets, specialty stores, online retail, and others. The others segment dominated the market in 2020 and online retail segment is expected to be fastest growing during forecast period. Based on country, the MEA skin care products market is segmented into the UAE, Saudi Arabia, South Africa, and the rest of the MEA.

Avon Products; Beiersdorf; Himalaya Wellness Company; Johnson & Johnson Services, Inc; L’Oréal Groupe; Procter & Gamble; Shiseido Co.,Ltd.; Unilever; and VLCC Wellness are among the leading companies in the MEA skin care products market. 

1. Avon Products
2. Beiersdorf
3. Himalaya Wellness Company
4. Johnson & Johnson Services, Inc.
5. L’Oréal Groupe
6. Procter & Gamble
7. Shiseido Co.,Ltd.
8. Unilever
9. VLCC Wellness

• Save and reduce time carrying out entry-level research by identifying the growth, size, leading players, and segments in the MEA skin care products market.        
• Highlights key business priorities in order to assist companies to realign their business strategies
• The key findings and recommendations highlight crucial progressive industry trends in the MEA skin care products market, thereby allowing players across the value chain to develop effective long-term strategies
• Develop/modify business expansion plans by using substantial growth offering developed and emerging markets
• Scrutinize in-depth MEA market trends and outlook coupled with the factors driving the skin care products market, as well as those hindering it  
• Enhance the decision-making process by understanding the strategies that underpin commercial interest with respect to client products, segmentation, pricing, and distribution