Retro-reflective fabrics are gaining traction in various application industries, with leading market players developing innovative products to obtain a competitive edge. These companies are adopting a product innovation strategy to differentiate their brands in the minds of consumers, boost their revenues, and fulfill the requirements of potential consumers. For instance, JRC-Reflex, one of the major manufacturers of retro-reflective materials, developed dual-tone reflective textiles in May 2019. The company developed an innovative dyeing technique that allows the products to have unique dual-tone variations. This new technology allows the reflection of a distinct color when a source of light is directed at the product made using micro-bead embedded material.
MEA retro reflective textiles Market Segmentation
The MEA retro reflective textiles market is segmented based on material, end user, and country. Based on material, the MEA retro reflective textiles market is segmented into tetoron cotton, polyester, aramid, and others. The polyester segment dominated the MEA retro reflective textiles market in 2020. Based on end user, the MEA retro reflective textiles market is segmented into construction, oil & gas, mining, transportation, firefighters, law enforcement agencies, and others. The oil & gas segment dominated the MEA retro reflective textiles market in 2020. Based on country, the MEA retro reflective textiles market is segmented into South Africa, Saudi Arabia, UAE, and the Rest of the MEA. The Saudi Arabia segment dominated the MEA retro reflective textiles market in 2020.
3M; Daoming Optics & Chemical Co., Ltd.; Hangzhou Chinastars Reflective Material Co., Ltd.; Huangshan Xingwei Reflectorized Material Co., Ltd.; P S ENTERPRISES; and YGM Reflective are among the leading companies in the MEA retro reflective textiles market.