The GCC countries are economically and technologically ahead, while the African countries are yet to expand their purchasing power and adopt advanced technologies. In addition, the ambitious clean energy target set by the countries are set to generate a combined 80 GW of renewable energy capacity by 2030. Currently, solar and wind are leading the renewable energy sector in the country which will drive the demand of solar power plants and eventually drives the portable power inverter market growth. Also, the government in the countries are focusing on the development of renewable energy majorly in solar energy generation. For example, the government of Algeria has set a goal of producing 22GW power from renewable sources especially from solar, by the end of 2030. This parameter is expected to create remarkable demand for portable inverters, which would furnish the MEA portable power inverter market in the country.
The portable power inverters are rising exponentially with the rise in demand for electric vehicle (EV). The portable power inverter compensates for voltage fluctuations when charging, delivering a consistent power supply. Further, the government policies, strategies, and incentives to embrace EVs is forecasted to drive market growth in the forthcoming period with countries such as the UAE & Saudi Arabia heading the path. The country is at the forefront of innovation with 200 Tesla EVs being rolled out into Dubai Taxi industry. This is a first step in Dubai’s aim to encourage green mobility solutions. Thus, such initiatives are anticipated to drive the demand of portable power inverter market in MEA.
Vendors in the MEA portable power inverter market can attract new customers and expand their footprints in emerging markets by offering innovative features and technologies. This factor is likely to drive the market at a promising CAGR during the forecast period.
MEA Portable Power Inverter Market Segmentation
The MEA portable power inverter market is segmented on the basis of phase, output voltage, application, power, and country. Based on phase, the market has been bifurcated as single phase and three phase. The single phase segment accounted for a larger market share, whereas the three phase segment is expected to report a higher CAGR during the forecast period. Based on output voltage, the MEA portable power inverter market has been segmented as up to 240W and above 240W. In 2020, the up to 240W segment accounted a larger market share. Based on application, the MEA portable power inverter market has been categorized into residential, commercial, and industrial. In 2020, the residential segment accounted for the largest market share. Based on power, the MEA portable power inverter market has been categorized as 1000 W to 2500 W and 2500 W to 5000 W. The 1000 W to 2500 W segment accounted for a larger market share in 2020. Based on country, the MEA portable power inverter market is segmented into the South Africa, Saudi Arabia, UAE, and the Rest of MEA. UAE held the largest market share in 2020.
COTEK; Eaton; ENERGIZER HOLDINGS INC.; EXELTECH; OSRAM GmbH; and Rally Manufacturing are among the leading companies in the MEA portable power inverter market. The companies are focused on adopting organic growth strategies such as product launches and expansions to sustain their position in the dynamic market.