Middle East & Africa Natural Food Colors Market Forecast to 2028 – COVID-19 Impact and Regional Analysis – by Type (Carmine, Anthocyanins, Caramel, Curcumin, Annatto, Carotenoids, Chlorophyll, and Others), Form (Liquid & Gel and Powder), and Application (Bakery and Confectionery, Dairy and Frozen Desserts, Beverages, Sauces; Dressings; and Condiments, RTC and RTE Products, Meat; Poultry and Seafood, and Others)   

The natural food colors market in MEA is expected to grow from US$ 153.47 million in 2022 to US$ 216.60 million by 2028. It is estimated to grow at a CAGR of 5.9% from 2022 to 2028.

Rise in the Number of End-Use Applications

Natural food colors are used in several applications, such as bakery and confectionary, dairy and desert products, beverages, RTE and RTC foods, among others. Along with the rising population in many countries, the demand for bakery and dairy items is also increasing. Moreover, the consumption of beverages is at an all-time high. These factors are positively affecting the use of natural food colors in the market. Natural food coloring is not only used in food and beverage products but is now also used in pharmaceutical and cosmetic products, which increases the scope of its applications. Natural food color is also expected to drive the poultry industry, and dressings & condiments industry’s demands in the coming years. In many regions, RTE and RTC foods have been witnessing high demand owing to factors such as, the rise in working population, and the convenience of availability of such foods. Furthermore, the latest trends of colorful cakes and pastries in the bakery and confectionary segment, has increased the use of natural food colors in the market and is expected to keep growing at a high pace.

Market Overview

Middle East and Africa imports a high amount of natural food colors due to limited industrialization in the region, due to erratic power supply, inefficient road and railway system Moreover, urbanization and growing popularity of beverages and processed meat with natural additives, is expected to boost natural food colors market. Moreover, increasing disposable incomes and ability to spend on exotic and premium food products in Middle East tourist destinations, is also anticipated to increase the natural food color market. According to Natural Food Colors Food Association (NATCOL), the consumer request for natural solutions and products containing natural colorants in Middle East and Africa was 59 % in 2019-2020. The rising natural food trend, along with new legislation of the Gulf Cooperation Council (GCC), introducing labelling criteria for specific synthetic colors, is expected to drive the demand of natural coloring in the region. The demand for processed and convenience foods containing natural ingredients has increased amongst health-conscious immigrant population, in the Middle East countries. Therefore, manufacturers are focused on developing and reformulating food and beverage products with 100 % naturally sourced or clean label ingredients, considering consumer demand.

 MEA Natural Food Colors Market Revenue and Forecast to 2028 (US$ Million)

MEA Natural Food Colors Market Segmentation

The MEA natural food colors market is segmented into type, form, application and country. Based on type, the market is segmented into carmine, anthocyanins, caramel, curcumin, annatto, carotenoids, chlorophyll, and others. The carotenoids segment registered the largest market share in 2022.

• Based on form, the MEA natural food colors market is segmented into liquid & gel and powder. The liquid & gel segment registered a larger market share in 2022.
• Based on application, the MEA natural food colors market is segmented into bakery and confectionery, dairy and frozen desserts, beverages, sauces, dressings, and condiments, RTC and RTE products, meat, poultry and seafood, and others. The beverages segment registered the largest market share in 2022.
• Based on country, the market is segmented into South Africa, Saudi Arabia, UAE, and Rest of MEA. Rest of MEA dominated the market share in 2022.

Archer Daniels Midland Company, BASF SE, Döhler Group, DuPont, Givaudan S.A., Koninklijke DSM N.V., Naturex S.A., Oterra A/S, and Sensient Technologies Corporation are the leading companies operating in the natural food colors market in the region.   

1. Archer Daniels Midland Company
2. BASF SE
3. Döhler Group
4. DuPont
5. Givaudan S.A.
6. Koninklijke DSM N.V.
7. Naturex S.A.
8. Oterra A/S
9. Sensient Technologies Corporation

• Save and reduce time carrying out entry-level research by identifying the growth, size, leading players, and segments in the MEA natural food colors market.       
• Highlights key business priorities in order to assist companies to realign their business strategies
• The key findings and recommendations highlight crucial progressive industry trends in the MEA natural food colors market, thereby allowing players across the value chain to develop effective long-term strategies
• Develop/modify business expansion plans by using substantial growth offering developed and emerging markets
• Scrutinize in-depth MEA market trends and outlook coupled with the factors driving the natural food colors market, as well as those hindering it
• Enhance the decision-making process by understanding the strategies that underpin commercial interest with respect to client products, segmentation, pricing, and distribution