Middle East and Africa Inflatable Toys Market Forecast to 2028 - COVID-19 Impact and Regional Analysis By End-Use (Commercial and Residential), Type (Inflatable Pool, Inflatable Animal, Inflatable Ball, and Others), and Distribution Channel (Supermarkets and Hypermarkets, Specialty Stores, Online Retail, and Others)

The inflatable toys market in Middle East & Africa is expected to grow from US$ 87.50 million in 2021 to US$ 111.47 million by 2028. It is estimated to grow at a CAGR of 3.5% from 2021 to 2028.

E-commerce platforms are becoming increasingly popular among consumers. Consumers can easily shop among a wide range of products just by sitting in their homes. Online retail platforms provide huge convenience to consumers through their home delivery services. The online sales of toys are also surging, especially after the outbreak of COVID-19. The online sales of inflatable pools surged significantly in 2020 as parents sought to improve at-home entertainment and fun learning for their children due to the COVID-19 outbreak.

Moreover, as the parks and schools were closed for an extended period, parents sought methods to engage their children at home. Many toy manufacturers are enhancing their online presence to cater to this trend. They are offering their products through well-known e-commerce platforms such as Amazon.com and Walmart.com. Thus, the surging online sales of toys are projected to fuel the growth of the inflatable toys market over the forecast period.

Middle East & Africa Inflatable Toys Market Revenue and Forecast to 2028 (US$ Million)

Middle East & Africa Inflatable Toys Market Segmentation      

The Middle East & Africa inflatable toys market is analyzed on the basis of end-use, type, distribution channel, and country. Based on end-use, the market is segmented into residential and commercial. In 2020, the residential segment held a larger share in the market. Based on type, the market is segmented into inflatable pool, inflatable animal, inflatable ball, and others. In 2020, the others segment held the largest share in the market. Based on distribution channel, the market is segmented into supermarkets and hypermarkets, specialty stores, online retail, and others. In 2020, the supermarkets and hypermarkets segment held the largest share in the market.

Based on country, the MEA inflatable toys market is segmented into South Africa, Saudi Arabia, the UAE, and the Rest of the Middle East & Africa. Saudi Arabia led the market in 2020. 

Bestway Inflatables and Material Corp.; General Inflatable; Happy Inflatable Co. Ltd.; HearthSong; Intex Marketing Ltd; Jet Creations Inc; Joyin; Little Tikkes; and Waddle & Friends, Inc. are the leading companies in the regional market.  

1. Bestway Inflatables and Material Corp.      
2. General Inflatable               
3. Happy Inflatable Co. Ltd.                  
4. Intex Marketing Ltd            

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