The demand for hair loss prevention products is continuously growing in developing economies in the Middle East and Africa. This can be attributed to the growing disposable incomes of people. Disposable income is the income received by people after deducting taxes and social security charges, i.e., the actual amount left with them to spend or save. Low-cost products offered by these companies, specifically for people from cost-sensitive economies, are becoming extremely popular cost-efficient options for surgical hair replacement procedures. Hence, a surge in disposable income is adding to the purchasing power of consumers in developing countries, thereby providing lucrative opportunities for the growth of the hair loss prevention products market players.
With the new features and technologies, vendors can attract new customers and expand their footprints in emerging markets. This factor is likely to drive the hair loss prevention products market at a good CAGR during the forecast period.
Middle East and Africa Hair Loss Prevention Products Market Segmentation
The Middle East and Africa hair loss prevention products market is analyzed on the basis of product, type, category, end user, and distribution channel. Based on product type, the market is segmented into shampoos and conditioners, oils, serums, and others. Based on category, the market is segmented into conventional and natural and organic. Based on end user, the market is segmented into men, women, and unisex. Based on distribution channel, the market is segmented into supermarkets and hypermarkets, convenience stores, online retail, and others.
Geographically, the Middle East and Africa hair loss prevention products market is segmented into South Africa, Saudi Arabia, the UAE, and the Rest of MEA.
Middle East and Africa Hair Loss Prevention Products Market - Companies Mentioned
Church & Dwight, Inc.; Forest Essentials; KAO Corporation ; L'Oréal S.A.; PIERRE FABRE GROUP; Procter & Gamble; Shiseido Co., Ltd.; TAISHO PHARMACEUTICAL HOLDINGS CO., LTD.; Unilever; and AVEDA CORP. are the leading companies in the regional market.