The growing popularity of ready-to-eat, convenience, and on-the-go snacking is one of the major factors propelling the growth of extruded snacks market. The need for on-the-go items that offer a quick feeling of fullness in a busy schedule is mostly driven by the growing number of people entering the formal workforce. During a busy workday, these handy portable packets provide one with a little energy boost. Due to the ease and variety of product options that meet the demand for many eating times, the on-the-go snacking trend is becoming increasingly popular among millennials. Additionally, cereal-based savory snacks are performing well in stores owing to their tasty bites and healthy qualities. The rising demand for cereal-based snacks is helping the market grow. Furthermore, the demand for snacking increased significantly during the COVID-19 pandemic, owing to an increased preference for convenience food. Moreover, the demand for savory snacks is increasing, owing to the rising popularity of savory snacks such as crisp snacks and popcorn nuts. Consumers are seeking snacks with favorable organoleptic properties, which is further surging the demand for extruded snacks.
The Middle East & Africa extruded snacks market is segmented into raw material, category, distribution channel, and country. Based on raw material, the market has been segmented into roots and tubers, cereals and grains, pulses and lentils, and others. The cereals and grains segment would dominate the market in 2022. The roots and tubers segment is further categorized into potato, tapioca, and others. The cereals and grains segment is subsegmented into corn, wheat, and others. Based on category, the Middle East & Africa extruded snacks market has been divided into second generation snacks and third generation snacks. The second generation snacks segment would dominate the market in 2022. Based on distribution channel, the Middle East & Africa extruded snacks market has been segmented into supermarkets and hypermarkets, convenience stores, online retail, and others. The supermarkets and hypermarkets segment would dominate the market in 2022. Based on country, the Middle East & Africa extruded snacks market is segmented into South Africa, Saudi Arabia, the UAE, and the Rest of Middle East & Africa. The Rest of Middle East & Africa would dominate the market in 2022.
Key players operating in the Middle East & Africa extruded snacks market include General Mills Inc.; Hain Celestial; Kellogg’s Company; Meiji Holdings Co. Ltd.; and PepsiCo, Inc.