The cosmetic packaging market in MEA is expected to grow from US$ 1,712.68 million in 2021 to US$ 2,523.96 million by 2028; it is estimated to grow at a CAGR of 5.7% from 2021 to 2028.
The increasing use of plastic packaging in the cosmetic industry is having a harmful impact on the environment, which is leading to an increased focus on developing sustainable and environmental-friendly packaging. Cosmetic brands embrace sustainable practices such as biodegradable packaging and organic ingredients. Brands are increasingly focusing on being transparent about their efforts and helping educate consumers on how to take care of the packaging after use to create a genuine, long-term impact on the sustainability agenda. Along with this, plastic-free beauty day is a great initiative encouraging brands to rethink their sustainable efforts. According to a survey conducted by McKinsey and Company, 75% of millennial respondents are considering sustainability during their purchase. For instance, Credo published sustainable packaging guidelines in June 2020 to encourage its 130+ brand partners to reduce single-use items, virgin plastic, and non-recyclable materials. The next milestone set by the company is in 2023, by which point petroleum-derived packaging must contain at least 50% recycled content or be replaced by a sustainable material. In October 2018, Albea SA became the first company specializing in beauty product packaging to sign the Ellen MacArthur Foundation’s New Plastics Economy Global Commitment, which means committing to producing plastic packaging that will be 100% reusable, recyclable, or compostable by 2025. Thus, with the rising focus on an eco-friendly environment, the demand for cosmetic packaging is expected to increase, thereby creating further market opportunities.
With the new features and technologies, vendors can attract new customers and expand their footprints in emerging markets. This factor is likely to drive the growth of the MEA cosmetic packaging market. The MEA cosmetic packaging market is expected to grow at a good CAGR during the forecast period.
MEA Cosmetic Packaging Market Segmentation
The MEA cosmetics packaging market is segmented into material type, container type, and application. On the basis of material type, the market is segmented into glass, paper, plastic, metal, and others. The Paper segment held the largest market share in 2020. Based on container type, the market is segmented into jars, tubes, bottles, pumps and dispensers, sachets, and others. The Bottles segment held the largest market share in 2020. On the basis of application, the market is segmented into skin care, hair care, make up, and nail care. The Skin care segment held the largest market share in 2020. Based on country, the MEA cosmetic packaging market is segmented into South Africa, Saudi Arabia, the UAE, and Rest of the MEA. Furthermore, Albea; Aptar Group, Inc.; Berry Global Inc.; Gerresheimer AG; HCP PackaginG; Huhtamaki; Libo Cosmetics; Silgan Plastics; and WWP Beauty are among the leading companies in the MEA cosmetic packaging market.