Market Introduction
The MEA broadcast infrastructure market is further segmented into South Africa, Saudi Arabia, the UAE, and the Rest of MEA. The UAE is the most advanced country in this region, and its government is focusing on exploiting several technologically advanced solutions to uplift their global image. Countries such UAE, Morocco, Saudi Arabia, Qatar, and Israel have completely adapted digital broadcasting, while Bahrain, Jordan, Egypt, and Tunisia have started their transition to digital. On the back of the increasing acceptance toward innovative technologies in this region, the adoption of advanced technological playout solutions in the broadcasting industry around the world is also growing, which is encouraging various new players to invest in this market. The MEA is characterized by huge refugee populations, including a rising share of youth, seeking for more advanced technological platforms. Various market players undertaking key developments are positively contributing to the broadcast infrastructure market in the MEA. In December 2018, Broadcast Solutions deployed an HD TV-studio facility for Switch TV, a brand-new channel from Nairobi, Kenya. Broadcast Solutions, with its Hungarian team, worked as the main contracting partner for this unique project. This station is a new nonprofit subsidiary of the Kenya Red Cross, and it acts as an education and entertainment platform targeting a population group of people with 18–35 years of age. With a variety of local products, including live shows and news programs, this new channel spices up the regional media landscape and is one of the most modern studios on the continent till date. Rising demand for digital terrestrial TVs and burgeoning trend of live broadcast services are the major factor driving the growth of the MEA broadcast infrastructure market.
In case of COVID-19, MEA is highly affected specially Turkey and South Africa. The region is projected to register a swift decline in their supply of raw materials and products from various manufacturers across North America, Europe, and Asia-Pacific region, as these regions have halted their production activities and subsequently disrupting the importing of components and products to other regions. Moreover, the recent nationwide lockdown across South Africa, Saudi Arabia an UAE also have also negatively impacted the development of broadcast infrastructure, and thus the region is expected to witness a slight decline in the market growth its various countries during the coming few months. Hence, the overall impact of COVID-19 on MEA region is moderate.
Market Overview and Dynamics
The MEA broadcast infrastructure market is expected to grow from US$ 449.35 million in 2021 to US$ 698.32 million by 2028; it is estimated to grow at a CAGR of 6.5% from 2021 to 2028. The broadcast industry witnesses a significant demand for new broadcasting technologies such as IPTV, web TV, high definition television (HDTV), and pay-per-view. With continuous improvement in digitalization and increase in disposable income, the market witness’s high adoption rate of IPTV, HDTV, and others. The demand for enriched video experiences is expected to pave the way for broadcasters across the region. The broadband proliferation is increasing owing to the on-demand consumer viewing. Moreover, subscription-based over-the-top (OTT) platforms such as Netflix are gaining traction in the region. Increasing access to data in rural areas has dramatically uplifted the market across the region. Another key factor driving the market is integrated platforms consisting of servers, set-top-boxes, and video content protection system, along with appropriate tools, middleware, and billing, allowing the provision of a variety of TV services in several formats, such as video on demand, streaming, and time-shifted TV, based on a combination of underlying IP networks and DSL or optical access systems. All the advancements and developments are likely to have a significant positive impact on the MEA market growth during the forecast period. Increased government spending in cloud-based infrastructure, cloud-based solutions and managed services and hybrid networks is anticipated to boost the market growth. Growing security concerns and maintaining customer trust will encourage broadcasters to adopt new delivery models. All the advancements and developments are likely to have a significant positive impact on the MEA market growth during the forecast period.
Key Market Segments
In terms of component, the software segment accounted for the largest share of the MEA broadcast infrastructure market in 2020. In terms of technology, the digital broadcasting segment held a larger market share of the MEA broadcast infrastructure market in 2020. Further, the terrestrial segment held a larger share of the MEA broadcast infrastructure market based on application in 2020.
Major Sources and Companies Listed
A few major primary and secondary sources referred to for preparing this report on the MEA broadcast infrastructure market are company websites, annual reports, financial reports, national government documents, and statistical database, among others. Major companies listed in the report are Cisco Systems, Inc.; EVS Broadcast Equipment; Grass Valley Canada; Kaltura; NEVION; and ROSS VIDEO LTD.
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MEA Broadcast Infrastructure Market Segmentation
MEA Broadcast Infrastructure Market - By Component
MEA Broadcast Infrastructure Market - By Technology
MEA Broadcast Infrastructure Market - By Application
MEA Broadcast Infrastructure Market - By Country
MEA Broadcast Infrastructure Market - Company Profiles