Consumers frequently engage in indulgent consumption to enhance their sense of pleasure and fulfillment. Taste and enjoyment remain the fundamental factors why people prefer bakery items such as cakes, pastries, and sweet delights, regardless of rising health and wellness concerns. They seek rewarding and enjoyable experiences that help them cope with everyday stresses. Bakery products are often connected with offering comfort and stress alleviation. Consumers are engaging themselves in guilt-free or conscious indulgences, in addition to sweet bakery items such as cake, to ensure good health and pleasure at the same time. The manufacturers of bakery products are innovating their products to make them more appealing, along with building hyper indulgence. They focus on providing multisensorial experiences to their consumers by providing different textures and using bakery decorations, fillings, and inclusions; dried fruits, nuts, seeds, chocolate, and confectionery chunks are widely used bakery inclusions. Bakery fillings and inclusions enhance the overall texture of bakery products, and improve their sensory and visual appeal. Manufacturers of bakery products are increasingly incorporating bakery inclusions and fillings in their products to innovate their existing product portfolio economically and boost revenues. In January 2020, Puratos launched Smoobees, which are bakery inclusions that enhance the texture and flavor of the bakery products. Smoobees are soft beads that provide a creamy texture to bakery products and are available in different flavors. Thus, the rising trend of indulgent consumption and innovations by manufacturers to develop such bakery products are expected to drive the growth of the baking ingredients market in the MEA during the forecast period.
With the new features and technologies, vendors can attract new customers and expand their footprints in emerging markets. This factor is likely to drive the MEA baking ingredients market. The MEA baking ingredients market is expected to grow at a good CAGR during the forecast period.
MEA Baking Ingredients Market Segmentation
The MEA baking ingredients market is analyzed based on type, application, and country. Based on type, the market is segmented into baking powder & mixes, emulsifiers, enzymes, starches, colors & flavors, oils, fats & shortenings, and others. The others segment dominated the market in 2022 and emulsifiers segment is expected to be fastest growing during forecast period. Based on application, the market is segmented into breads & rolls, biscuits & cookies, cakes & pastries, and others. The breads & rolls segment dominated the market in 2022 and cakes & pastries segment expected to be fastest growing during forecast period. Based on country, the MEA baking ingredients market is segmented into the South Africa, Saudi Arabia, UAE, and Rest of MEA.
AAK AB; ADM; Associated British Foods plc; Cargill, Incorporated; Corbion; Dawn Food Products Inc.; International Flavours & Fragrances; Kerry; and Koninklijke DSM N.V. are among the leading companies in the MEA baking ingredients market.