Middle East and Africa Athleisure Market Forecast to 2028 - COVID-19 Impact and Regional Analysis By Type (Topwear, Bottomwear, Footwear, and Others), Category (Men, Women, Unisex, and Kids), and Distribution Channel (Supermarkets & Hypermarkets, Specialty Stores, Online Retail, and Others)

The athleisure market in Middle East & Africa is expected to grow from US$ 17.10 million in 2021 to US$ 31.90 million by 2028. It is estimated to grow at a CAGR of 9.3% from 2021 to 2028.

Companies, such as Nike Inc. and Lululemon Athletica Inc., have also reported growing online sales. Consumers are increasingly consuming athleisure through online retailers, such as Amazon and eBay, and from the company’s website. Various leading companies are providing athleisure products through their websites. Additionally, the pandemic has caused a surge in e-commerce and interest from the millennials for comfortable and stylish athletic wear. Thus, the rise in e-commerce across the region is providing growth opportunities for the athleisure market.

With new features and technologies, vendors can attract new customers and expand their footprints in emerging markets. This factor is likely to drive the MEA athleisure market at a substantial CAGR during the forecast period.

Middle East & Africa Athleisure Market Revenue and Forecast to 2028 (US$ Million)

Middle East & Africa Athleisure market Segmentation

The Middle East & Africa athleisure market is assessed on four fronts: Type, category, distribution channel, and country. Based on type, the market is segmented into topwear, bottomwear, footwear, and others. In 2020, the bottomwear segment held the largest share of the market, and the footwear segment is expected to register a higher CAGR during the forecast period. Based on category, the market is segmented into men, women, unisex, and kids. In 2020, the men segment held the largest market share. The women segment is expected to register the highest CAGR in the market during the forecast period.

Based on distribution channel, the market is segmented into supermarkets & hypermarkets, specialty stores, online retail, and others. In 2020, the supermarkets & hypermarkets segment held the largest share of the market, and the online retail segment is expected to register a higher CAGR during the forecast period.

Based on country, the Middle East & Africa athleisure market is segmented into South Africa, Saudi Arabia, the UAE, and the Rest of MEA. In 2020, the Rest of MEA held the largest market share, and the UAE is expected to grow at the fastest CAGR during the forecast period.

Adidas AG; ASICS India Pvt. Ltd.; Athleta LLC; Authentic Brands Group LLC; Columbia Sportswear Company; H & M Hennes & Mauritz AB; lululemon athletica; Nike, Inc.; PUMA SE; and Under Armour, Inc. are the leading companies in the Middle East & Africa athleisure market.

1. ADIDAS AG
2. ASICS
3. ATHLETA LLC
4. AUTHENTIC BRANDS GROUP
5. COLUMBIA SPORTSWEAR COMPANY
6. HENNES AND MAURITZ AB
7. LULULEMON ATHLETICA
8. NIKE, INC.
9. PUMA SE
10. UNDER ARMOUR, INC

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