The gummy supplements market in MEA is expected to grow from US$ 487.55 million in 2021 to US$ 828.82 million by 2028. It is estimated to grow at a CAGR of 7.9% from 2021 to 2028.
The rising popularity of plant-based supplements is the major factor responsible for the growth of the gummy supplements market in the MEA region. Veganism as a lifestyle is growing in terms of visibility and popularity. The growth has been evident in the rise in the meat alternatives market and growth in the vegan products market. Gummy supplements are generally made from gelatin. Gelatin is a protein obtained by boiling bones, ligaments, tendons, and/or skin with water. It is usually sourced from pigs or cows.
Additionally, the raw material for gelatin is sourced from waste products in the food processing industry. There are general concerns regarding the safety of gelatin as it is derived from animal sources. The vegan and vegetarian population have reservations about consuming gummy supplements made from gelatin. As the vegan lifestyle is becoming increasingly popular, the demand for plant-based supplements is also growing. Therefore, the demand for plant-based gummy supplements is increasing, providing lucrative opportunities in the market for product differentiation.
With new features and technologies, vendors can attract new customers and expand their footprints in emerging markets. This factor is likely to drive the MEA gummy supplements market at a good CAGR during the forecast period.
MEA Gummy Supplements Market Segmentation
The MEA gummy supplements market is analyzed on the basis of type, end user, distribution channel, and country. Based on type, the market is segmented into digestive health, immune health, brain health, skin health, multivitamins, single vitamin, and others. The others segment held the largest market share in 2020. Based on end user, the market is bifurcated into adults and kids. The adults segment held the largest market share in 2020. Based on distribution channels, the market is segmented into supermarkets & hypermarkets, specialty stores, online retail, and others. The specialty stores segment held the largest market share in 2020.
Based on country, the MEA gummy supplements market is segmented into Saudi Arabia, South Africa, the UAE, and the Rest of the MEA.
Bayer AG; Church & Dwight, Inc.; Herbaland Naturals Inc.; Jarrow Formula, Inc.; Nature’s Way Products LLC; and The Clorox Company are the leading companies in the gummy supplements market in this region.