A person may experience soft tissue irritation following teeth whitening procedures called a chemical burn. This is caused when gums are exposed to the whitening solutions making the gum appear white on coming in contact with the whitening solution. Therefore, when gums are exposed to the teeth whitening solution for a prolonged period, it results in inflammation and redness. Thus, mild and transient tooth sensitivity, which can be more prevalent with higher concentrations of active agents, is one of the common adverse effects of the use of OTC or dentist-dispensed, tray-based whitening products. Unexpected results can be another disadvantage of teeth whitening kits. For example, frequent whitening/bleaching of teeth by using home-based whitening solutions can strip away the lighter enamel and expose the darker dentin layer below, resulting in painful side effects and a blemished appearance; this makes teeth brittle and more susceptible to cracking or chipping. These factors limit the adoption of teeth whitening kits.
With new features and advanced technologies, vendors can attract new customers and expand their footprints in emerging markets. This factor is likely to drive the Europe teeth whitening kit market at a notable CAGR during the forecast period.
Europe Teeth Whitening Kit Market Segmentation
The Europe teeth whitening kit market is segmented based on by product type, by distribution channel, and country. Based on product type, the Europe teeth whitening kit market is segmented into whitening toothpaste, whitening gels and strips, powders, teeth whitening kits device, and others. The whitening toothpaste dominated the Europe teeth whitening kit market in 2020. Based on distribution channel, the Europe teeth whitening kit market is segmented into supermarkets and hypermarkets, convenience stores, online retail, and others. The supermarkets and hypermarkets segment dominated the Europe teeth whitening kit market in 2020. Based on country, the Europe teeth whitening kit market is segmented into the UK, Germany, France, Italy, Spain, and the Rest of Europe. The UK segment dominated the market in 2020.
BRODIE & STONE; Colgate-Palmolive Company; Johnson and Johnson Services, Inc; Unilever PLC; GlaxoSmithKline plc; Procter & Gamble; Henkel AG & COMPANY, KGAA; and Church & Dwight, Inc by Altair are among the leading companies operating in the Europe teeth whitening kit market.