Key factors such as the rising need for customized trading platforms and the increasing benefits of integration of chatbots with trading platforms are propelling the growth of social trading platforms. However, the stringent rules and regulations and lack of awareness about online trading hamper the market growth.
The online trading industry is rising significantly with the evolution of advanced technologies. Due to the COVID-19 pandemic, the online trading pattern strengthened in 2020. According to the article published by Chatbots Life, it has also been observed that over 2.14 billion people worldwide bought goods and services online in 2021, which resulted in the rapid evolvement of the online trading industry globally. Due to the rapid evolvement of the online trading industry, a challenge for traders to keep up with the pace of change to stay current and process all the tasks is also increasing side-by-side. Thus, integrating AI-based chatbots is essential for trading organizations to enhance the customer experience and productivity. Chatbots perform the role of personal brokers by helping the brokers with tasks and operations. Moreover, chatbots perform more profound research, get insights about the buyers, their needs, pains, and expectations, and provide 24/7 support and respond to queries. Chatbots help users to remain up to date with the latest market trends that can improve the company's progress. Further, integration of the financial bots into the system allows users to automate the trading process to run in the background 24/7 without any breaks. The solution help users stay on top of the market trends and make the right trades at the right time. Moreover, the integration of chatbots into users' online trading platforms helps process and analyze the enormous scope of data and make mathematical calculations effectively. Additionally, trading chatbots are excellent learning tools, especially for fresh traders. Therefore, having multiple benefits of chatbots in online trading helps organizations stay competitive and improve the chances of long-term success. Hence, the demand for chatbots is increasing on social trading platforms.
The Europe social trading platform market is segmented into platform, end-user, asset class, and country. On the basis of the platform, the market is bifurcated into PC and mobile. On the basis of end-user, the market is segmented into individual traders and professional traders. Based on asset class, the market is segmented into equity, commodity, derivatives, crypto, and others. Geographically, the market is divided into Germany, France, Spain, the UK, Italy, and the rest of Europe.
eToro, ZuluTrade, Tickmill, Octa Markets Incorporated, and Naga Group AG are among the leading companies operating in the Europe social trading platform market.