Europe Raisins Market Forecast to 2027 – COVID-19 Impact and Analysis- By Product Type (Natural Seedless, Golden Seedless, Black Currant, Sultana, Muscat, and Monukka), Nature (Organic and Conventional), End User (Food Industry, Food Service Provider, and Households), and Distribution Channel (Supermarkets and Hypermarkets, Convenience Store, Online, and Others)
Number of Pages: 82
Market Introduction
Raisins are small sized dry fruits that contain an abundance of nutrients. Raisins are actually grapes that have been dried under the sun or in a food dehydrator. Raisins are produced in various regions across the globe and are consumed raw or used in baking, cooking, and brewing. The color of the raisins depends on the grapes used. According to the USDA National Nutrient Database, raisins are rich in protein, fiber, and carbohydrates. They are extremely effective in relieving constipation and curing hypertension. Furthermore, raisins can also treat anemia, enhance vision, reduce arthritis pain while promoting healthy hair and also provides a natural glow to the skin. Raisins are considered as healthier substitutes of sugared candies and it can also be added to regular yogurt, granola, cereal, or baked dishes to enhance their taste and its nutritional profile. Moreover, raisins are highly utilized by the food and beverage industry owing to the rising health conscious among the consumers. Thus, the increasing E-commerce sales and innovative marketing strategies is expected to create a significant demand for cut flower in the coming years, which is further anticipated to drive the Raisins market.
Market Overview and Dynamics
The raisins market in Europe is expected to grow from US$ 796.37 million in 2019 to US$ 1132.93 million by 2027; it is estimated to grow at a CAGR of 4.6% from 2020 to 2027. Expansion of the consumer base is considered an influencing opportunity for the raisins market and further stay competitive. Raisin manufacturers are focusing on strengthening their products' sales through direct distribution channels, especially E-commerce stores, to enhance their sales and revenue. Manufacturers are highly attracted to online channels, eliminating the operation cost and helping them reach targeted customers. Online channels also aid in increasing the consumer base and sell the products worldwide. Moreover, online channels have an added benefit of varied payment options, home delivery, and attractive discounts and offer convenience for the customers. Substantial increase in the number of online shoppers, favored by the availability of a broad array of products and ease of selection, has facilitated the product penetration and led to the restructuring of the strategies. Rising internet and smartphone penetration has allowed the customers to explore various e-commerce portals and shop daily needs products online. Besides, key players in the raisins market are increasing their participation in several food fairs and conferences as a branding strategy to enhance relations with other key stakeholders and solidify their position in the market.
In Europe, Russia is the hardest-hit country by the coronavirus outbreak. It is expected to suffer an economic hit due to a lack of revenue from various industries, as Russia recorded the highest number of coronavirus cases. Other member states have implemented drastic measures and travel restrictions, including partially closing their borders. This is anticipated to impact market growth in Europe.
Key Market Segments
In terms of product type, the sultana segment accounted for the largest share of the Europe Raisins market in 2019. Based on nature the cut flower market is divided into organic, and conventional. Conventional is expected to be the fastest growing segment over the forecast period.
Major Sources and Companies Listed
A few major primary and secondary sources referred to for preparing this report on the Cut Flower market in Europe are company websites, annual reports, financial reports, national government documents, and statistical database, among others. Major companies listed in the report are Geobres, Lion Raisins, Akrodria, S & B Herbafoods (Sun- Maid), and Fruits of Turkey among others.
Reasons to buy report
Europe Raisins Market Segmentation
Europe Raisins Market – By Product Type
Europe Raisins Market – By Nature
Europe Raisins Market – By End User
Europe Raisins Market – By Distribution Channel
Europe Cut Flower Market- by Country
Company Profiles