The market's growth is attributed to key driving factors such as rising awareness regarding oral hygiene and the rising number of teeth whitening treatment processes. However, side effects associated with in-office teeth whitening products are restraining the market's growth.
The philosophy of minimally invasive dentistry dictates that procedures should be as safe as possible. The challenges of science and technology in the advancement of dentistry include obtaining reliable results and maintaining the procedures' effectiveness. In addition, patients are increasingly requesting aesthetic treatments to achieve ideal cultural standards that vary by region or country of origin. Dental aesthetics promotes health and beauty, and it is a requirement of modern society's quality of life. Further, a smile is the first thing people see when they meet someone and forms part of their initial impression. Moreover, any change in teeth shape or color negatively impacts the person's self-esteem and psychological and social behavior. The tooth color is the most important aspect in determining satisfaction with the dental appearance regarding smiling characteristics.
Currently, the dental practice provides many treatments for teeth whitening. The treatment can include different trays and trayless systems with peroxides in various concentrations. Further, when comparing chemical concentrations, a general thumb rule is that 3% hydrogen peroxide is similar to 10% carbamide peroxide. Tooth bleaching is a popular treatment option for improving the appearance of teeth. Patients expressed pleasure after using professionally supplied bleaching treatments and over-the-counter medications. Based on the clinical results reported with professional vital tooth bleaching, it is a viable, esthetic treatment for the discolored dentition. Thus, the rising number of teeth whitening treatment processes globally provides huge opportunities to the market.
The Europe in-office teeth whitening products market, based on product, has been segmented into double-syringe mixing configuration, laser teeth whitening, deep bleaching, Brite smile whitening system, and others. The Europe in-office teeth whitening products market, based on solution is segmented into whitening products, custom tray-based tooth whitening systems, and others. The Europe market for in-office teeth whitening products is segmented on the basis of composition into carbamide peroxide, hydrogen peroxide, and others. The Europe in-office teeth whitening products market, based on end user is segmented into hospitals, dental clinics, and others. Geographically, the Europe in-office teeth whitening products market was sub-segmented into Germany, Spain, Italy, France, UK and Rest of Europe.
Inter-Med, Inc. dba Vista Apex, Evolve Dental Technologies, Inc., Kulzer GmbH, Temrex Corp., Premier Dental Products Co., CAO Group, Inc. and Koninklijke Philips N.V. are among the leading companies operating in the Europe in-office teeth whitening products market.