Europe Hair Loss Prevention Market Forecast to 2028 - COVID-19 Impact and Regional Analysis By Product Type (Shampoos and Conditioners, Oils, Serums, and Others); Category (Natural and Organic, and Conventional); End User (Men, Women, and Unisex); and Distribution Channel (Supermarkets and Hypermarkets, Convenience Stores, Online Retail, and Others).

The Europe hair loss prevention products market is expected to reach US$ 7,140.30 million by 2028 from US$ 5,600.25 million in 2021. It is estimated to grow at a CAGR of 3.5% from 2021 to 2028.

Hair serum is a liquid product composed of silicones that provides a shielding layer over the hair fiber and assist in smoothening. This smooth layer reflects the light, giving hair a shiny, non-greasy finish. Serums protect the hair from heat damage and help hide split ends. The suitable serum for hair type can manage multiple concerns, from smoothing the hair, adding shine, and detangling to repairing damage and protecting from pollution. A common perception that healthy hair represents youth appearance is considered one of the influential factors driving the demand for hair serum. It is one of the hair care products gaining significant traction among customers.

According to Garnier LLC, hair treatment masks are high-powered hair conditioners. They benefit the users by nourishing and strengthening hair. The company provides a hair mask for damaged hair, dry hair, and color-treated hair. These targeted serums and hair masks are specially formulated with different ingredients for different purposes. Also, the specific ingredients such as argan oil, cranberry extract, avocado oil, shea butter extracts, and coconut extract and their benefits are driving the demand for hair serums. Further, in April 2022, OLAPLEX launched the No.9 bond protector nourishing hair serum.

Similarly, many well-established key players, such as L'OREAL PARIS, Livon, Garnier LLC., and SHISEIDO CO., LTD., offer hair serums and masks. These brands have provided plenty of options for consumers to choose from, based on hair texture, ingredients' popularity, and cost. Hair serums and masks are available in most supermarkets, hypermarkets, convenience stores, online retail platforms, and other trading channels. These are increasingly being bought as hair loss prevention products.

With the new features and technologies, vendors can attract new customers and expand their footprints in emerging markets. This factor is likely to drive the hair loss prevention products market at a good CAGR during the forecast period.

Europe Hair Loss Prevention Products Market Revenue and Forecast to 2028 (US$ Million)

Europe Hair Loss Prevention Products Market Segmentation        

The Europe hair loss prevention products market is analyzed on the basis of product, type, category, end user, and distribution channel. Based on product type, the market is segmented into shampoos and conditioners, oils, serums, and others. Based on category, the market is segmented into conventional and natural and organic. Based on end user, the market is segmented into men, women, and unisex. Based on distribution channel, the market is segmented into supermarkets and hypermarkets, convenience stores, online retail, and others.

Geographically, the Europe hair loss prevention products market is segmented into Germany, France, Italy, the UK, Russia, and the Rest of Europe.

Europe Hair Loss Prevention Products Market - Companies Mentioned

Church & Dwight, Inc.; Forest Essentials; KAO Corporation ; L'Oréal S.A.; PIERRE FABRE GROUP; Procter & Gamble; Shiseido Co., Ltd.; TAISHO PHARMACEUTICAL HOLDINGS CO., LTD.; Unilever; and AVEDA CORP. are the leading companies in the regional market.

1. Church & Dwight, Inc.                                                   
2. Forest Essentials                                                              
3. KAO Corporation                                                             
4. L'Oréal S.A.                                                                        
5. PIERRE FABRE GROUP                                                   
6. Procter & Gamble                                                           
7. Shiseido Co., Ltd                                                              
8. TAISHO PHARMACEUTICAL HOLDINGS CO., LTD 
9. Unilever                                                              
10. AVEDA CORP.                                                                   

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