Europe Gummy Supplements Market Forecast to 2028 - COVID-19 Impact and Regional Analysis By Type (Digestive Health, Immune Health, Brain Health, Skin Health, Multivitamins, Single Vitamins, and Others), End User (Adults and Kids), and Distribution Channel (Supermarkets and Hypermarkets, Specialty Stores, Online Retail, and Others) 

The gummy supplements market in Europe is expected to grow from US$ 2,381.91 million in 2021 to US$ 4,201.89 million by 2028. It is estimated to grow at a CAGR of 7.7% from 2021 to 2028.  

Supplements in the gummy form are becoming popular among adults and are the major factor responsible for the growth of the gummy supplements market in Europe. Dietary supplements are available in numerous forms, including tablets, soft gels, capsules, powders, liquids, and gummies. As per consumer data published by Glanbia plc, the "preferred format" is one of the most influential factors in decision making after highest quality ingredients" and the "most affordable option" for consumers when making a purchase decision for supplements. The right format is more important to consumers than its taste, label claims, and brand.

The growth of gummy supplements is also driven due to the increasing occurrence of pill fatigue. Pill fatigue is defined as "unwillingness to continue treatment due to the nuisance of having to take a multiplicity of doses" and "loss of desire to take medication over time due to high pill burden." While many supplement users have trouble swallowing pills and feel exhausted by the number of tablets and pills consumed within a day, the gummy format provides a fun and easy way of ingesting supplements. Beyond relieving pill fatigue, the gummy format offers consumers a delightful sensory experience. This format is becoming more popular with consumers as they are enjoyable in terms of mouthfeel, appearance, smell, taste, and interactive experience. They are also available in various flavors, enhancing the consumer’s taste. The advantages of the gummy format are driving the demand for gummy supplements.

With new features and technologies, vendors can attract new customers and expand their footprints in emerging markets. This factor is likely to drive the Europe gummy supplements market at a good CAGR during the forecast period.

 Europe Gummy Supplements Market Revenue and Forecast to 2028 (US$ Million)

Europe Gummy Supplements Market Segmentation

The Europe gummy supplements market is analyzed on the basis of type, end user, distribution channel, and country. Based on type, the market is segmented into digestive health, immune health, brain health, skin health, multivitamins, single vitamin, and others. The others segment held the largest market share in 2020. Based on end user, the market is bifurcated into adults and kids. The adults segment held the largest market share in 2020. Based on distribution channels, the market is segmented into supermarkets & hypermarkets, specialty stores, online retail, and others. The specialty stores segment held the largest market share in 2020.

Based on country, the Europe gummy supplements market is segmented into France, Germany, Italy, Spain, the UK, and the Rest of Europe.   

Bayer AG; Church & Dwight, Inc.; Herbaland Naturals Inc.; Jarrow Formula, Inc.; Life Science Nutritionals; Nature’s Way Products LLC; and The Clorox Company are the leading companies in the gummy supplements market in this region. 

1. Bayer AG
2. Church & Dwight, Inc.
3. Herbaland Naturals Inc.
4. Jarrow Formula, Inc.
5. Life Science Nutritionals
6. Nature’s Way Products LLC
7. The Clorox Company

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