Electric blankets are getting utmost attention among consumers due to their various benefits, such as allowing consumers to adjust temperatures, delivering maximum comfort, and lesser energy consumption. The products are witnessing increased innovation with additional features, such as battery-powered blankets with mobile chargeable sockets, waterproof blankets, lightweight, durable, machine washable, and water-resistant blankets. Such innovative features are expected to increase the attractiveness of electric blankets, resulting in the growth of this regional market over the coming years.
Consumers aged 60 and above are susceptible to harsh and bitter weather. Thus, electric blankets are more suitable for this group. Technology is helping revolutionize care for senior citizens, and electric blankets are a successful element of this technological advancement.
With the new features and technologies, vendors can attract new customers and expand their footprints in emerging markets. This factor is likely to drive the Europe electric blankets market at a good CAGR during the forecast period.
Europe Electric Blankets Market Segmentation
The Europe electric blankets market is analysed on the basis of size, type, and distribution channel. Based on size, the market is segmented into single, double, and others. Based on type, the market is segmented into electric under blankets and electric over blankets. Based on distribution channels, the market is segmented into supermarkets and hypermarkets, specialty stores, online retail, and others. Geographically, the market is segmented into Germany, France, Italy, the UK, Russia, and the Rest of Europe.
Europe Electric Blankets Market - Companies Mentioned
Beurer GmbH, Morphy Richards; Slumberdown Company; Silentnight Group Limited; Glen Dimplex.; and Bedshe International Co., Ltd. are the leading companies in the Europe electric blankets market.