The Europe customer communication management market is expected to grow from US$ 431.76 million in 2022 to US$ 784.43 million by 2028; it is estimated to grow at a CAGR of 10.5% from 2022 to 2028.
Various businesses are looking forward to achieving a higher customer base, resulting in a rise in revenue with the help of multiple channels to understand customer purchasing trends, customer demands, and the choice of brands. Thus, organizations are gathering data from various sources with the growing adoption of advanced technologies and mobile devices. Hence, data synchronization is a prominent factor in mapping and analyzing customer demands. The synchronization in data prevents data conflicts, resulting in errors, low-quality, and low-trust data. Thus, synchronized and reliable data is essential for meeting consumer demand. Complexity grows with data, which can become an issue in achieving consumer demand appropriately. The data obtained from a particular source is not similar to other sources as the enterprises cannot combine them; as a result, the need to structure data differently has emerged. Thus, a significant amount of structured and unstructured data must be followed by precise resources, such as money, time, and employees to analyze. The organizations must improve the speed of integration with the consistent growth and complexity of touchpoints in the customer feedback process. Thus, data synchronizations and associated complexities in managing the customers are hampering the customer communications management market across Europe.
With new features and technologies, vendors can attract new customers and expand their footprints in emerging markets. This factor is likely to drive the Europe customer communication management market at a notable CAGR during the forecast period.
Europe Customer Communication Management Market Revenue and Forecast to 2028 (US$ Million)
Europe Customer Communication Management Market Segmentation
The Europe customer communication management market is segmented into component, deployment, enterprise size, industry, and country. Based on component, the Europe customer communication management market is divided into solution and services. The solution dominated the Europe customer communication management market in 2021. Based on deployment, the Europe customer communication management market is categorized into cloud-based and on premise. The cloud-based segment dominated the Europe customer communication management market in 2021. Based on enterprise size, the Europe customer communication management market is categorized into small & medium-size enterprises and large enterprises. The large enterprises segment dominated the Europe customer communication management market in 2021. Based on industry, the Europe customer communication management market is categorized into BFSI, IT and telecom, manufacturing, retail, energy & utilities, government, and others. The IT and telecom segment dominated the Europe customer communication management market in 2021. Based on country, the Europe customer communication management market is segmented into Germany, the UK, France, Italy, Russia, and the Rest of Europe. The UK segment dominated the market in 2021.
Smart Communications; Adobe; Crawford Technologies; Newgen Software Technologies Ltd; Open Text Corporation; MESSAGEPOINT INC,; Oracle Corporation; Doxim; Capgemini; and Precisely (CEDAR CX Technologies) by Altair are among the leading companies operating in the Europe customer communication management market.
1. Smart Communications
2. Adobe
3. Crawford Technologies
4. Newgen Software Technologies Ltd
5. Open Text Corporation
6. MESSAGEPOINT INC.
7. Oracle Corporation
8. Doxim
9. Capgemini
10. Precisely(CEDAR CX Technologies)