Health has become an increasingly influential factor in consumers' choice of soft drinks. Various health issues are influencing the dynamics of the soft drinks industry. Nowadays, consumers are looking for healthier alternatives to carbonated soft drinks. They are gradually shifting from soda to bottled water. This shift is mainly driven by a change in consumers' preferences from high-sugar and unnatural drinks to healthier alternatives. Soft drinks, particularly carbonates, have been criticized for their high sugar content. Increasing consumer demand for healthy soft drink options has resulted in huge demand for bottled water.
Furthermore, carbonated water can also lead to problems, such as digestive issues, weight gain, and heartburn. For the soft drinks industry, the growing issue of obesity is a major challenge. Once associated with high-income countries, obesity is now also prevalent in low- and middle-income countries. The high consumption of sugar-rich soft drinks has contributed to this problem. Various bottled water companies are highly focused on offering flavored and functional water. These products are in high demand due to the growing concerns about rising obesity levels. Consumers are increasingly shifting toward low-calorie flavored water and functional water. Hence, a shift in demand from carbonated soft drinks to bottled water is mainly driving the Europe bottled water market. Thus, the Europe bottled water market is expected to grow at a notable CAGR during the forecast period.
Europe Bottled Water Market Revenue and Forecast to 2028 (US$ Billion)
Europe Bottled Water Market Segmentation
The Europe bottled water market is segmented on the basis of type, flavor, category, distribution channel, and country. Based on type, the market is bifurcated into sparkling and still. In 2022, the still segment held the largest market share.
Based on category, the market is bifurcated into functional and conventional. In 2022, the conventional segment held a larger market share. Based on flavor, the market is bifurcated into plain and flavored. In 2022, the plain segment held the largest market share.
Based on distribution channel, the market is segmented into supermarkets and hypermarkets, convenience stores, online retail, and others. In 2022, the convenience stores segment held the largest market share.
Based on country, the regional market is segmented into Germany, France, Italy, the UK, Russia, and the Rest of Europe. The Rest of Europe has contributed a substantial share in 2022.
Danone S.A., FiJI Water Company LLC; Gerolsteiner Brunnen Gmbh and Co. Kg; Nestle S.A.; PepsiCo, Inc.; RHODIUS mineralquellen und Getranke Gmbh & CO.KG; the Coca-Cola Company; and Voss of Norway AS are the leading companies operating in the Europe Bottled water market.