In recent years, people have become increasingly concerned about the ingredients used in the food products they consume. Consumer preferences are shifting toward more natural, organic, and less processed food products as they perceive these products to be healthier and of superior quality than the conventional ones. Moreover, consumers believe that organic and clean-label products provide better nutritional benefits and are more sustainable than traditional products. In the bakery sector, clean-label and organic trends rapidly influence consumers' buying behaviors. As a result, the demand for natural and recognizable baking ingredients, such as natural sweeteners, flavors, and preservatives, is growing rapidly. They actively examine product labels and look for products free from artificial or chemical additives. Organic, gluten-free, and GMO-free (genetically modified ingredients) bakery ingredients such as organic flours have gained significant traction among consumers. Several companies offer a broad portfolio of certified organic flours to meet the changing consumer preferences. The demand for enzymes across the bakery sector has grown significantly in recent years as they eliminate the use of artificial or chemical additives and fulfill clean-label requirements. Enzymes improve dough stability and flour performance throughout the baking process, increasing the overall shelf life of bakery products. Moreover, they enhance the crumb strength, texture, and volume. Recently, sourdough bread has gained huge traction among consumers as it is naturally livened without using conventional yeast. Sourdough is a natural livening agent made of flour and water, and it is also known as a bread starter. The microorganisms in sourdough utilize starch and minerals present in the flour to ferment and raise the bread's volume, whereas organic molecules produce flavors. As a result, baking ingredients manufacturers focus on offering products that meet the rising consumer demand for clean-label and organic bakery products
With the new features and technologies, vendors can attract new customers and expand their footprints in emerging markets. This factor is likely
to drive the Europe baking ingredients market. The Europe baking ingredients market is expected to grow at a good CAGR during the forecast period.
Europe Baking Ingredients Market Segmentation
The Europe baking ingredients market is analyzed based on type, application, and country. Based on type, the market is segmented into baking powder & mixes, emulsifiers, enzymes, starches, colors & flavors, oils, fats & shortenings, and others. The others segment dominated the market in 2022 and emulsifiers segment is expected to be fastest growing during forecast period. Based on application, the market is segmented into breads & rolls, biscuits & cookies, cakes & pastries, and others. The breads & rolls segment dominated the market in 2022 and cakes & pastries segment expected to be fastest growing during forecast period. Based on country, the Europe baking ingredients market is segmented into the Germany, France, Italy, UK, Russia, and Rest of Europe.
AAK AB; ADM; Associated British Foods plc; British Bakels; Cargill, Incorporated; Corbion; Dawn Food Products Inc.; International Flavours & Fragrances; Kerry; and Koninklijke DSM N.V. are among the leading companies in the Europe baking ingredients market.